Welcome to the club(house)
thisweekintech.substack.com
Welcome to the club(house)
1–10 of 15 posts
Re: Welcome to the club(house)
#2Want to know how Clubhouse uses product psychology to draw in users and generate hype? Check out this post.
Re: Welcome to the club(house)
#3Want to know how Clubhouse uses product psychology to draw in users and generate hype? Check out this post.
Sounds to me like the chat boxes we use to have on premium numbers.
Re: Welcome to the club(house)
#4Want to know how Clubhouse uses product psychology to draw in users and generate hype? Check out this post.
I kind of admire how it is done, not saying I like it but I respect the player. I really reads like someone reads Nir Eyal's _Hooked_ and executed most of it. Especially the elitism created by invite only, with some kind of 'hacks' for aspiring users like reserving the user name. Then the possibility to be part of a conversation, maybe even with celebrities.
Let's see what kind of platform it becomes, at some point they need to make money and a lot of advertisement will creep in. And then, as the article mentioned, let's see how it works out with hate speech and all the things humans seem to produce whenever they don't fear direct consequences.
Re: Welcome to the club(house)
#5Want to know how Clubhouse uses product psychology to draw in users and generate hype? Check out this post.
I don't think they're trying to draw users in yet? It's invite only isn't it?
Re: Welcome to the club(house)
#6Want to know how Clubhouse uses product psychology to draw in users and generate hype? Check out this post.
I don't think they're trying to draw users in yet? It's invite only isn't it?
Yes it’s invite only. Yes that is a strategy to draw in users, potentially more effectively than being wide open. It’s in the article.
Re: Welcome to the club(house)
#7Earlier quoted context omitted.
I don't think they're trying to draw users in yet? It's invite only isn't it?
Yes it’s invite only. Yes that is a strategy to draw in users, potentially more effectively than being wide open. It’s in the article.
How can that draw users in? The point is it's exclusive. If you read the article it says 'and boy, are invites hard to come by'. So they can get my interest... but they literally can't draw me in can they because I can't join if I wanted to. They can't convert.
Re: Welcome to the club(house)
#8Earlier quoted context omitted.
Yes it’s invite only. Yes that is a strategy to draw in users, potentially more effectively than being wide open. It’s in the article.
How can that draw users in? The point is it's exclusive. If you read the article it says 'and boy, are invites hard to come by'. So they can get my interest... but they literally can't draw me in can they because I can't join if I wanted to. They can't convert.
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Re: Welcome to the club(house)
#9Earlier quoted context omitted.
Yes it’s invite only. Yes that is a strategy to draw in users, potentially more effectively than being wide open. It’s in the article.
How can that draw users in? The point is it's exclusive. If you read the article it says 'and boy, are invites hard to come by'. So they can get my interest... but they literally can't draw me in can they because I can't join if I wanted to. They can't convert.
It’s in the article
Re: Welcome to the club(house)
#10Earlier quoted context omitted.
How can that draw users in? The point is it's exclusive. If you read the article it says 'and boy, are invites hard to come by'. So they can get my interest... but they literally can't draw me in can they because I can't join if I wanted to. They can't convert.
It’s in the article
Do you know it's against the site guidelines here to just accuse people of not reading the article rather than actually presenting an argument?
It doesn't matter how attractive a platform is if you simply aren't going to get onto it. Clubhouse can make me interested, but can't actually get me onboarded.