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Coinbase announces proposed direct listing

blog.coinbase.com

51–60 of 222 posts

Re: Coinbase announces proposed direct listing

#51

Slightly off topic but can anyone explain to me why a massive company like coinbase uses Medium as a blogging platform/software? Why are they not hosting the blog within their own ecosystem/site?

why would you spend engineering time on your blog when you can get something off the shelf / outsource it?

the opportunity cost is too high.

Re: Coinbase announces proposed direct listing

#53

Slightly off topic but can anyone explain to me why a massive company like coinbase uses Medium as a blogging platform/software? Why are they not hosting the blog within their own ecosystem/site?

Its distracting to have extra things that engineers have to look at every once in a while. Its cheaper when accounting for employee time to just outsource random non business critical things.

Look at the dns entries for lots of big company's blogs. Many of them are just CNAMEs for wpengine or some other third party host.

Re: Coinbase announces proposed direct listing

#54

Slightly off topic but can anyone explain to me why a massive company like coinbase uses Medium as a blogging platform/software? Why are they not hosting the blog within their own ecosystem/site?

Possible reasons:

1. Allocation of engineering effort

2. Familiarity with readers

3. Discoverability

Re: Coinbase announces proposed direct listing

#55

Slightly off topic but can anyone explain to me why a massive company like coinbase uses Medium as a blogging platform/software? Why are they not hosting the blog within their own ecosystem/site?

The vast majority of the population is not at all like HN readers and doesn't even know what Coinbase is. Blogging on Medium gives them much better exposure and reach to non-crypto people who might become interested in them because it popped up on their Medium feed vs. on the Coinbase blog.

>doesn't even know what Coinbase is.

I kinda wonder about that. I've been INUNDATED by Coinbase advertisements on mobile apps and etc talking about incentives for learning what they do and etc.

They seem to really be pushing to get the general public on board.

Re: Coinbase announces proposed direct listing

#56

Slightly off topic but can anyone explain to me why a massive company like coinbase uses Medium as a blogging platform/software? Why are they not hosting the blog within their own ecosystem/site?

I could imagine coinbase have critical cookies containing user sessions attached to coinbase.com.

If they have a wordpress blog at blog.coinbase.com, then any xss attack in wordpress can steal customer accounts.

Sure, it's a fixable problem (by moving high security cookies into login.coinbase.com or something similar), but that's a big migration, and probably nowhere near the top of the engineering priority list.

Re: Coinbase announces proposed direct listing

#59

Earlier quoted context omitted.

Good free markets should be free. No government bailouts no problem.

Then eventually things implode, society collapses, a dictator takes over after claiming they will help the starving masses and so on. Starving masses who have lost their life savings do not make for a good place to live even if you avoid being one of them. Society should be protected from the fallout of capitalism to a reasonable degree.

I don’t know what the alternative is are you in favour of propping up private companies and keeping this status quo? That’s alternative of free markets. Right now they aren’t free. AOC and Ben Shapiro of all people agree for once. This is a stage 7 brundlefly economic system.

Re: Coinbase announces proposed direct listing

#60

Slightly off topic but can anyone explain to me why a massive company like coinbase uses Medium as a blogging platform/software? Why are they not hosting the blog within their own ecosystem/site?

Sure. Because if you're a startup hiring SWEs, which are a scarce resource, why would you want them implementing something that exists and isn't part of your core business?

Also, the customer is the PR/marketing department, not the engineering department. The marketing people already know how to use these platforms well, so just let them use those.

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