Slightly off topic but can anyone explain to me why a massive company like coinbase uses Medium as a blogging platform/software? Why are they not hosting the blog within their own ecosystem/site?
the opportunity cost is too high.
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Slightly off topic but can anyone explain to me why a massive company like coinbase uses Medium as a blogging platform/software? Why are they not hosting the blog within their own ecosystem/site?
the opportunity cost is too high.
Slightly off topic but can anyone explain to me why a massive company like coinbase uses Medium as a blogging platform/software? Why are they not hosting the blog within their own ecosystem/site?
Look at the dns entries for lots of big company's blogs. Many of them are just CNAMEs for wpengine or some other third party host.
Slightly off topic but can anyone explain to me why a massive company like coinbase uses Medium as a blogging platform/software? Why are they not hosting the blog within their own ecosystem/site?
1. Allocation of engineering effort
2. Familiarity with readers
3. Discoverability
Slightly off topic but can anyone explain to me why a massive company like coinbase uses Medium as a blogging platform/software? Why are they not hosting the blog within their own ecosystem/site?
The vast majority of the population is not at all like HN readers and doesn't even know what Coinbase is. Blogging on Medium gives them much better exposure and reach to non-crypto people who might become interested in them because it popped up on their Medium feed vs. on the Coinbase blog.
I kinda wonder about that. I've been INUNDATED by Coinbase advertisements on mobile apps and etc talking about incentives for learning what they do and etc.
They seem to really be pushing to get the general public on board.
Slightly off topic but can anyone explain to me why a massive company like coinbase uses Medium as a blogging platform/software? Why are they not hosting the blog within their own ecosystem/site?
If they have a wordpress blog at blog.coinbase.com, then any xss attack in wordpress can steal customer accounts.
Sure, it's a fixable problem (by moving high security cookies into login.coinbase.com or something similar), but that's a big migration, and probably nowhere near the top of the engineering priority list.
It will be much better if the crypto community moved to decentralized exchanges like Bisq.
Earlier quoted context omitted.
Good free markets should be free. No government bailouts no problem.
Then eventually things implode, society collapses, a dictator takes over after claiming they will help the starving masses and so on. Starving masses who have lost their life savings do not make for a good place to live even if you avoid being one of them. Society should be protected from the fallout of capitalism to a reasonable degree.
Slightly off topic but can anyone explain to me why a massive company like coinbase uses Medium as a blogging platform/software? Why are they not hosting the blog within their own ecosystem/site?
Also, the customer is the PR/marketing department, not the engineering department. The marketing people already know how to use these platforms well, so just let them use those.