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Gitlab is moving to a three-tier product subscription model

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Re: Gitlab is moving to a three-tier product subscription model

#232
post #62

We recently spent a couple weeks going over pricing with a GitLab regional Account Leader. We already use GitLab for all our source repos, CI/CD pipelines, and had been using it for issue management as well — all fully self-hosted. The hope was to drop Jira, which was also being used for project planning, and fully adopt GitLab, but the costs were simply unjustifiable. Basically GitLab ended up being a full order of…

they lost to azure devops on price at my organization

Re: Gitlab is moving to a three-tier product subscription model

#233
post #70

We're using Azure DevOps at the bank I'm currently working at. I've been a long-time user of it actually, and am a big fan - I just don't see how GitLab's new pricing can compete with AzDo, or even GitHub. $49/user/m for Premium seems really expensive compared to AzDo and GitHub. Does GitLab have some killer feature I'm not aware of that justifies spending 2-10x that of the competition? $99/m for Ultimate eds? It doe…

Azure Devops is such a good product. I’m really surprised it doesn’t get more love to be honest. And the CLI is fully featured and well supported, and makes automating stuff, and building your own UIs ridiculously simple.

Because Microsoft isn’t signing big clients on to it anymore, as they are slowly trying to transition (it’s very early days still) to GitHub Enterprise. They probably won’t talk much about it until the missing features are replicated, but it’s coming. (Based on anecdotes on previous threads about Azure DevOps, and the fact that GitHub is a bit more user friendly).

Re: Gitlab is moving to a three-tier product subscription model

#234

Earlier quoted context omitted.

Yea. Love gitlab but the pricing does add up quickly. Even if with all the features, it's really hard to get value out of Gold/Ultimate. When I add up all the major SaaS apps an average user has: SSO, Email, Chat, Storage, Zoom, Support. Combined, GitLab Ultimate costs 2-3x that. And I promise you that as much as we all hate a messy inbox, email is more broadly useful than GitLab. The other problem with ultimate is t…

$1200 a year is expensive but you mentioned artists. Autodesk Maya is $1600 a year, 3DSMax is $1600 a year, Houdini is $500 a year, Zbrush is $900 a year, Adobe creative suite is $630 a year. I'm not saying you want to add another $1200 a year to that. Just putting it in perspective to "artist" expenses

The argument here is that if you want an artist to have access to your instance - even if only to occasionally use features that are available in the free tier - you have to shell out the full $1200/year.

Something like Maya or 3DSMax is something an artist can reasonably be expected to use a lot of the functionality of the product pretty often. Expecting an artist to use the majority of a gitlab license on a daily basis is a bit of a stretch.

Re: Gitlab is moving to a three-tier product subscription model

#235

Remember when you make a pricing model for your company: you can never change it without some kind of backlash unless you can make things cheaper . So it's fine to charge a bit more initially and figure things out as you go, you can then lower the price once you've worked the numbers and/or have to respond to competitive pressure. But changing your model will upset your customers, no matter how well you intend it and…

If you increase the pricing by 475%, and only 400% customers left, it's still a net win.

Re: Gitlab is moving to a three-tier product subscription model

#237
post #62

We recently spent a couple weeks going over pricing with a GitLab regional Account Leader. We already use GitLab for all our source repos, CI/CD pipelines, and had been using it for issue management as well — all fully self-hosted. The hope was to drop Jira, which was also being used for project planning, and fully adopt GitLab, but the costs were simply unjustifiable. Basically GitLab ended up being a full order of…

What’s the solution if you are Gitlab? It takes revenues to sustain this. Is there a better model?

Re: Gitlab is moving to a three-tier product subscription model

#238
post #45

Earlier quoted context omitted.

Everything you said makes sense -- but at the same time, when building a SaaS offering, your initial product may have much less functionality than what you eventually plan to build. If you start at the price you want to charge in the end, people will look at the product and say, you expect me to pay $X for that ? One thing that may work is to offer early adopters a lower price, and keep them at that price forever, wh…

In other industries for example gaming and desktop tools, people eventually just ship a new version that existing users have to buy again. For continuously deployed web products a repricing is the only way to frame it in customer's minds.

It’s a subscription, so you’re rebuying it every month/year whether you want the new features or not. I miss the days when you bought something and could use it forever, and only had to re-up if the next version was actually so much better as to be worth the cost.

Re: Gitlab is moving to a three-tier product subscription model

#240
I'm an individual (hobby?) user. I switched to Gitlab and purchased a subscription not for features but as a hedge against them selling out to another major company with a conflict of interest, but at 4x the cost I can't justify that. So much for putting my money where my mouth is.

I looked around and nobody except Github has a non-free hobbyist tier AFAICT. Is "paid personal git service" just not a thing? It's either free or you're an enterprise customer?

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