Earlier quoted context omitted.
C2 really is the monster in the room. The rowing machine market is less diverse than exercise bikes, and C2 sits atop the mountain. Anyone who rows seriously (and many who don't) have used a C2 at some point. The Aviron Impact Series (an odd name for a low-impact exercise machine) rower is $2149, while a C2 Model D is $900. The Model D has been in gyms for decades. Literally, your local gym may have one that's decade…
Let me start off by saying the C2 is an amazing rower, but we thought we could improve on its design for the regular user who cares most about a fun and engaging experience. For example, the belt is industrial nylon (not plastic), the same material as seat belts. The main benefit to this is it makes the rower quieter and feels smoother. The rail is aluminum and legs and frame are made from steel, which makes it stabl…
I feel like a cool business model would be to make a replacement color screen for the C2s that can do more stuff. Their built-in games and programs are fun but very limited. I would love to have a Peloton experience on a 500 dollar screen I could add to my existing rower.