11–20 of 162 posts
> and “for sale” became Facebook Marketplace. Ummmm... 1. Does the data suggest that is true? 2. If it were true, would it support the "unbundling" narrative given that it would be a case of something being part of another bundle?
Another community that successfully peeled off reddit is /r/soccerstreams. It's now of course banned on the website but a quick web search gets one to the new dedicated website which even has "reddit" as a sub-domain. The same goes for /r/nbastreams.
Imgur seems like an interesting case study.
Does Imgur make money and is it profitable? As far as I know their "business model" (which actually isn't one, or at least not a profitable one) is "growth and engagement". Their core product isn't something people want to pay for (image hosting itself can be obtained anywhere, including from cloud storage subscriptions people already pay for), and their social side is at odds with the advertising business model - yo…
Some of this occurs naturally. People who were deep enough into a niche to become moderators of a subreddit in the late 2000s and early 2010s are also likely to end up working in that industry or starting business in that industry.
However, many companies have realized that being in the good graces of subreddit moderators can be very good for their business. It's becoming common for brands to reach out to subreddit moderators with offers of free products or even paid job offers to bring them onto the company's side. I know of several companies that routinely send free gear to relevant subreddit moderators. The arrangement is "no strings attached" but it usually results in a favorable moderation outcomes for the company. Moderators have a lot of power to influence conversations on Reddit in non-obvious ways.
In some ways, having a subreddit that champions your products while maintaining an appearance of being impartial is better than explicitly spinning out of Reddit. People know not to trust positive Amazon reviews, but Reddit conversations are generally assumed to be authentic.
Another community that successfully peeled off reddit is /r/soccerstreams. It's now of course banned on the website but a quick web search gets one to the new dedicated website which even has "reddit" as a sub-domain. The same goes for /r/nbastreams.
Does it really count as unbundling if reddit stops providing the same functionality?
I own and operate RadioReference.com, which is a reference database source and community mainly for those who own and listen to police scanners (and other radios). I acquired a small startup that was broadcasting police scanners online with the intent to supplement RadioReference.com's community and content with online scanners that you could listen to. At the time, the startup I acquired had about 400 radios online, and when the acquisition closed and we folded the content into RadioReference.com it quickly took off and doubled the amount of feeds within a few months.
At that point, I decided to spin the online feeds off to a separate Web site and business by registering "Broadcastify" (the verb-ify domains were just becoming popular) and the rest was history. Broadcastify has over 7000+ online scanner feeds and has been wildly successful with partnerships with mobile app developers etc.
> Reddit content ranks really well on Google The most public contribution I made to reddit's codebase when I was there was the SEO features. I did all the usual stuff like cleaning up title and meta tags, and adding a sitemap. But the change that had the largest effect, by far, was adding the title of the story into the URL. As soon as we launched that, our Google traffic shot up. The way you know you have truly mast…
> Reddit content ranks really well on Google The most public contribution I made to reddit's codebase when I was there was the SEO features. I did all the usual stuff like cleaning up title and meta tags, and adding a sitemap. But the change that had the largest effect, by far, was adding the title of the story into the URL. As soon as we launched that, our Google traffic shot up. The way you know you have truly mast…
> Reddit content ranks really well on Google The most public contribution I made to reddit's codebase when I was there was the SEO features. I did all the usual stuff like cleaning up title and meta tags, and adding a sitemap. But the change that had the largest effect, by far, was adding the title of the story into the URL. As soon as we launched that, our Google traffic shot up. The way you know you have truly mast…
Reddit archives (making them read only) threads after a year I believe. Why would Google re-visit archived threads? Did you see Google's crawler throttle crawl rate by response times?
The reddit codebase is designed for recency. Interacting with old threads really trashed the databases, at least back then.