Storming Reddit's Moat
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Storming Reddit's Moat
1–10 of 162 posts
Re: Storming Reddit's Moat
#2Imgur seems like an interesting case study.
Re: Storming Reddit's Moat
#3Imgur seems like an interesting case study.
Does Imgur make money and is it profitable? As far as I know their "business model" (which actually isn't one, or at least not a profitable one) is "growth and engagement".
Their core product isn't something people want to pay for (image hosting itself can be obtained anywhere, including from cloud storage subscriptions people already pay for), and their social side is at odds with the advertising business model - you need ads to survive, but ads revenue is forever decreasing and people will leave if you put too much ads.
Re: Storming Reddit's Moat
#4Imgur seems like an interesting case study.
Sort of. The provided a functionality that reddit did not, so they weren't really unbundling anything. They smartly realized that reddit would probably eventually provide that same functionality (which they did) so they started down the path of building their own community before that happened.
Re: Storming Reddit's Moat
#5Didn't creditkarma peel off of reddit? The key is to build a service that redditors use and become the default service for a huge sub. Like YNAB has done for r/personalfinance.
Re: Storming Reddit's Moat
#6Imgur seems like an interesting case study.
Sort of. The provided a functionality that reddit did not, so they weren't really unbundling anything. They smartly realized that reddit would probably eventually provide that same functionality (which they did) so they started down the path of building their own community before that happened.
Lucky for them, the reddit implementation is as-of-now still pretty awful.
Re: Storming Reddit's Moat
#7> and “for sale” became Facebook Marketplace.
Ummmm... 1. Does the data suggest that is true? 2. If it were true, would it support the "unbundling" narrative given that it would be a case of something being part of another bundle?
Re: Storming Reddit's Moat
#8Didn't creditkarma peel off of reddit? The key is to build a service that redditors use and become the default service for a huge sub. Like YNAB has done for r/personalfinance.
Totally agree! This is something I want to talk about in my next post. CreditKarma and YNAB are great examples.
Re: Storming Reddit's Moat
#9> Reddit content ranks really well on Google
The most public contribution I made to reddit's codebase when I was there was the SEO features. I did all the usual stuff like cleaning up title and meta tags, and adding a sitemap. But the change that had the largest effect, by far, was adding the title of the story into the URL. As soon as we launched that, our Google traffic shot up.
The way you know you have truly mastered SEO is when Google takes away your control of the crawl rate on your SEO control panel. Soon after that we had lunch a special set of servers that just serve requests for Google, because they were killing us by crawling years of old posts.
Re: Storming Reddit's Moat
#10Earlier quoted context omitted.
Sort of. The provided a functionality that reddit did not, so they weren't really unbundling anything. They smartly realized that reddit would probably eventually provide that same functionality (which they did) so they started down the path of building their own community before that happened.
Lucky for them, the reddit implementation is as-of-now still pretty awful.
Yeah but that's the sad part. People still use reddit's built in system because it's there, despite the inferiority.