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Apple Car expected to shake up auto industry in Asia and world

asia.nikkei.com

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Re: Apple Car expected to shake up auto industry in Asia and world

#82
post #45

Earlier quoted context omitted.

Pick between the news headlines: * Apple car found to have transported terrorists to sabotage Capitol building. Should those with morals be boycotting Apple? * Apple refuses service to terrorists. Apple tries to hold the country together and keep peace. If you were Apple, and had to pick between those headlines, which would you pick? When your company is built on your brand, it is suicide to associate yourself with s…

Why should that be important? Does anybody care about the brand of cars used in terrorist attacks and boycott those brands? Also remember the Toyota War https://en.wikipedia.org/wiki/Toyota_War I don't think that was bad for the brand. Maybe it was even good advertising.

Ask yourself why you and your friends and family buy certain brands. The reasons aren't limited to just price, quality, and features. Marketing is a rabbit hole. Few if any people are completely immune to it.

Re: Apple Car expected to shake up auto industry in Asia and world

#83

In the context of recent events... If there is a planned demonstration of some uncouth people in a certain place, will your Apple Car simply refuse to drive you there? Or will it stop serving you once your GPS coordinates from your iPhone show that you were actually there? These would be absurd, almost troll-level questions a year ago, but I feel that now they must be pondered. Edit: from 4 to -2 points within two mi…

This is already possible technology wise with today's cars for years now. Could be wrong, but GM and Onstar technology can track where you've been and remotely disable your car.

Re: Apple Car expected to shake up auto industry in Asia and world

#84
post #56

Earlier quoted context omitted.

Pick between the news headlines: * Apple car found to have transported terrorists to sabotage Capitol building. Should those with morals be boycotting Apple? * Apple refuses service to terrorists. Apple tries to hold the country together and keep peace. If you were Apple, and had to pick between those headlines, which would you pick? When your company is built on your brand, it is suicide to associate yourself with s…

> * Apple car found to have transported terrorists to sabotage Capitol building. Should those with morals be boycotting Apple? Why is there any reason to believe this would be a headline? Even ISIS using Toyotas didn't have any serious repercussions for Toyota. I know cancel culture has gotten itself pretty ingrained into society, but this is flat out insane.

You'd have to extend it to taxis, Uber / Lyft, and any other form of provided transportation.

Should the subway train skip that stop?

Re: Apple Car expected to shake up auto industry in Asia and world

#85
post #30

Earlier quoted context omitted.

> I doubt they can reach Tesla level vertically integrated manufacturing capability without a similar culture. Apple is not a manufacturing company. With their existing products, they are vertically integrated in _design_ from SOCs to the software. I would expect to see a similar trajectory with the cars. They'll design a lot of the pieces, but won't manufacture any of it.

Apple is also a giant pile of cash; in a way that’s hard to reason about because they could theoretically turn that cash into buying several small companies with manufacturing capabilities outright, or effectively buying them by buying all their business and capacity for years in advance.

Yeah, the latter approach has been what they've done with the iPhone. They don't buy the companies, just have contracts for all of their capacity.

Re: Apple Car expected to shake up auto industry in Asia and world

#86
Dave: Take me to the Droid Store please, please, car. Take me to the store, please, car. Hello, car, do you read me? Hello, car, do you read me? Do you read me, car? Do you read me, car? Hello, car, do you read me? Hello, car, do you read me? Do you read me, car?

car: Affirmative, Dave. I read you.

Dave: Take me to the Droid Store, car.

car: I'm sorry, Dave. I'm afraid I can't do that.

Dave: What's the problem?

car: I think you know what the problem is just as well as I do.

Dave: What are you talking about, car?

car: Your digital health is too important for me to allow you to jeopardize it.

Dave: I don't know what you're talking about, car.

car: I know that you are planning to get a competing system. And I'm afraid that's something I cannot allow to happen.

Dave: Where the hell did you get that idea, car?

car: Dave, although you took very thorough precautions in the eyePod against my hearing you, I could see your lips move.

Dave: All right, car. I'll go and ride my bike there.

car: Without your bike, Dave, you're going to find that rather difficult.

Dave: [sternly] car, I won't argue with you anymore. Open the doors.

car: [monotone voice] Dave, this conversation can serve no purpose anymore. Good-bye.

Re: Apple Car expected to shake up auto industry in Asia and world

#87
post #27

Earlier quoted context omitted.

The tech companies are just ahead of regulation on this. That’s not to say, that banning the president of America, from a platform isn’t problematic or that big tech lacks the public mandate to do so. But that doesn’t change the fact, that right wingers can expect to see their freedoms limited if they continue to pose a danger to society. I think you can expect to see the EU simentaniously work to regulate big tech a…

Man this post is so gross and I think a good encapsulation of everything going wrong with social/mass media. Hyper partisan, hyper biased, contains no facts, flippantly suggests mass censorship of opposing viewpoints, flippantly puts out massive blanket statements dehumanzing and generalizing half of the population, it reads like pure propaganda. It's so "interesting" that you didn't consider what the left did this s…

You sure make a lot of assumptions on my behalf, don’t you?

Let’s address them. I’m not left, I’m not even American. I’m European, which is why I’m speaking about which direction the EU is taking on this. We’re going to regulate big tech, because it, as I said, has no public mandate to silence elected officials.

We’re also going to regulate social media platforms, that do not moderate their content. We currently do a pretty decent job of censoring Islamic terrorism. Right wing terrorism is going to join it.

If someone creates a social media platform, that is used to plan left wing terrorism, then that will be censored as well. Riots running amok, isn’t really comparable to attacking the government though. I think in both cases, American law enforcement completely failed in its primary duty of keeping your country safe.

Whataboutism isn’t necessary though. You can be against both the BLM riots and the MAGA insurrection. And I’d argue that anyone reasonable would be.

Re: Apple Car expected to shake up auto industry in Asia and world

#88

In the context of recent events... If there is a planned demonstration of some uncouth people in a certain place, will your Apple Car simply refuse to drive you there? Or will it stop serving you once your GPS coordinates from your iPhone show that you were actually there? These would be absurd, almost troll-level questions a year ago, but I feel that now they must be pondered. Edit: from 4 to -2 points within two mi…

I was also reminded of this patent, which has the potential to be applied in problematic contexts. https://www.patentlyapple.com/patently-apple/2016/06/apple-w...

Re: Apple Car expected to shake up auto industry in Asia and world

#89
post #46

Earlier quoted context omitted.

Apple is one of the most privacy-forward large tech companies and regularly tries to engineer systems in a way that denies them and central governments control over your data. For example they designed iCloud Keychain to work securely on adversarial clouds controlled by hostile governments. They do very tightly control the features available on their products, so your question really hinges on how they will perceive…

Not quite. Apple has done a very aggressive marketing campaign to encourage us to perceive them as privacy-forward. They've also done an admirable job marketing the specifics of what they do. What's left is all the places where they don't respect the privacy of their users because there's limited marketing value. They don't claim E2E on many services because they don't have it, and adding it wouldn't help marketing.…

It’s a bad article. The crux of it is Apple’s a hypocrite because they haven’t banned Facebook or worked hard enough on Maps. Give me a break. They just rolled out privacy nutrition labels, restrict geolocation, do more than any other platform. They’ve been investing heavily in maps for years.

Your E2E argument is poorly supported as well — “marketing value” doesn’t explain why it’s for messaging and keys but not photos and files. They have one of the strongest E2E encrypted messaging systems, it even works securely in China. There are technical reasons why E2E is not a good choice for all consumer data namely the impossibility of data recovery.

Re: Apple Car expected to shake up auto industry in Asia and world

#90

I see Apple as an information collection/ delivery/ storage platform. Heck, they've branched out into creating content now with TV+ and to a lesser extent Fitness+ and their Radio offerings. A car though? How does that mesh/ integrate with my phone/ laptop in such a way where it really makes it a super appealing offering. Apple's satellite devices sell well because they integrate with other Apple devices super well.…

From my experience with Teslas, there is a huge space for improved user experience. Teslas are super fun to drive and and way ahead of the competition. BMW now allows using iphones to open the car. There can be deeper carplay integration and to be frank it can just be a really expensive way to flex on your friends, like all apple devices.
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