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Apple Car expected to shake up auto industry in Asia and world

asia.nikkei.com

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Re: Apple Car expected to shake up auto industry in Asia and world

#41

Post by throwaway0a5e »

londons_explore wrote: post #10
inglor_cz wrote: post #3

In the context of recent events... If there is a planned demonstration of some uncouth people in a certain place, will your Apple Car simply refuse to drive you there? Or will it stop serving you once your GPS coordinates from your iPhone show that you were actually there? These would be absurd, almost troll-level questions a year ago, but I feel that now they must be pondered. Edit: from 4 to -2 points within two mi…

Pick between the news headlines: * Apple car found to have transported terrorists to sabotage Capitol building. Should those with morals be boycotting Apple? * Apple refuses service to terrorists. Apple tries to hold the country together and keep peace. If you were Apple, and had to pick between those headlines, which would you pick? When your company is built on your brand, it is suicide to associate yourself with s…

The Taliban and other less savory groups drive Toyotas yet the demographics who cut ties the nanosecond they catch a whiff of wrong-think still love the brand. In fact, they go so far as to spin it as an endorsement.

Why wouldn't apple get the same treatment? Its other products are known as high quality status symbols the world over. You don't see people up in arms because a public execution in some developing nation was filmed on an iPhone.

Re: Apple Car expected to shake up auto industry in Asia and world

#42

Post by rusticpenn »

neya wrote: post #2

As much as I love Apple, they can't even get Siri to work right, how would they be able to do proper Tesla level AI is beyond me.

The job of a car today is to move people from one place to another. AI is not yet required for an MVP.

Re: Apple Car expected to shake up auto industry in Asia and world

#43

Post by rusticpenn »

ben_w wrote: post #26
skc wrote: post #9

It's always, always, always foolish to bet against Apple nowadays. But for the life of me I can't see this car being anything other than mildly interesting unless it can fly.

Flying cars (well, human scale drones with autopilots) are definitely something I can believe Apple would do. I don't think they have done it or started projects to look at it yet or we'd have heard rumors already, but I definitely think they'd be interested.

like this? https://lilium.com/

Re: Apple Car expected to shake up auto industry in Asia and world

#44

Post by troelsSteegin »

Why does an Apple Car need to exist, beyond the commercial interests of Apple? What would make a car from Apple special relative to a car from VW or Tesla? Is the Apple brand really that compelling? A car is not a watch or a phone. If you really like cars, you could think of a car as a kind of a personal sculpture or trophy, and Apple is good at making nice looking, prized objects. I suppose a car is a container for an "information experience" as well as a logistical one. Apple's good at that. So, is the Apple Car basically going to be a big pair of Beats headphones that will take you the grocery store? I don't get it.

Re: Apple Car expected to shake up auto industry in Asia and world

#45

Post by pmontra »

londons_explore wrote: post #10
inglor_cz wrote: post #3

In the context of recent events... If there is a planned demonstration of some uncouth people in a certain place, will your Apple Car simply refuse to drive you there? Or will it stop serving you once your GPS coordinates from your iPhone show that you were actually there? These would be absurd, almost troll-level questions a year ago, but I feel that now they must be pondered. Edit: from 4 to -2 points within two mi…

Pick between the news headlines: * Apple car found to have transported terrorists to sabotage Capitol building. Should those with morals be boycotting Apple? * Apple refuses service to terrorists. Apple tries to hold the country together and keep peace. If you were Apple, and had to pick between those headlines, which would you pick? When your company is built on your brand, it is suicide to associate yourself with s…

Why should that be important?

Does anybody care about the brand of cars used in terrorist attacks and boycott those brands? Also remember the Toyota War https://en.wikipedia.org/wiki/Toyota_War I don't think that was bad for the brand. Maybe it was even good advertising.

Re: Apple Car expected to shake up auto industry in Asia and world

#46

Post by abalone »

inglor_cz wrote: post #3

In the context of recent events... If there is a planned demonstration of some uncouth people in a certain place, will your Apple Car simply refuse to drive you there? Or will it stop serving you once your GPS coordinates from your iPhone show that you were actually there? These would be absurd, almost troll-level questions a year ago, but I feel that now they must be pondered. Edit: from 4 to -2 points within two mi…

Apple is one of the most privacy-forward large tech companies and regularly tries to engineer systems in a way that denies them and central governments control over your data. For example they designed iCloud Keychain to work securely on adversarial clouds controlled by hostile governments.

They do very tightly control the features available on their products, so your question really hinges on how they will perceive automobile travel destinations: like features or like personal data?

(Also, HN etiquette tip: don’t complain about downvoting.)

Re: Apple Car expected to shake up auto industry in Asia and world

#47

Post by mattnewton »

dangoor wrote: post #30
newyankee wrote: post #7

This is too early to say but i am keeping my hopes with Apple car reasonable. I doubt they can reach Tesla level vertically integrated manufacturing capability without a similar culture. Tesla in 2023 itself is going to be on a different level as the new cells, structural design and probably a few acquisitions in mining work out. But, competition is good and the richest corporation in the world can hopefully create s…

> I doubt they can reach Tesla level vertically integrated manufacturing capability without a similar culture. Apple is not a manufacturing company. With their existing products, they are vertically integrated in _design_ from SOCs to the software. I would expect to see a similar trajectory with the cars. They'll design a lot of the pieces, but won't manufacture any of it.

Apple is also a giant pile of cash; in a way that’s hard to reason about because they could theoretically turn that cash into buying several small companies with manufacturing capabilities outright, or effectively buying them by buying all their business and capacity for years in advance.

Re: Apple Car expected to shake up auto industry in Asia and world

#48

Post by throwawaytolk »

This is going to be amazing. I trust apple more than any other mega Corp. I only buy apple branded products and I've long thought of then as the 'Ford' of computing - or pick your favorite brand.

I am so excited to be able interact with a seamless ecosystem , even in the commute time between my home and my office!

Re: Apple Car expected to shake up auto industry in Asia and world

#49

Post by joshstrange »

DivisionSol wrote: post #22
drumhead wrote: post #12

Why a car though? I understand Apple are all about the mobile now, but a car? I suspect it isnt a car, but maybe some sort of information or auto navigation intergrations.

Why a watch? Why (ear/head)phones? Why a phone in the first place? Rumors are that Apple is working on VR Glove & AR glasses. They're taking things that people use every day and cramming as much functionality into software as their hardware will allow. Sort of joking sort of not: Eventually there will people wearing full sets of Apple accessories, getting into their Apple car, driving to an Apple home... And all the…

The AR glasses are what excite me the most since it appears that Apple has been laying the groundwork for that for years now (ARKit). Now that the M1 has shown (along with the iPad chips for years) what they can do on a small power budget without the thing turning into the surface of the sun I'm even more excited about the future of AR and Apple.

Re: Apple Car expected to shake up auto industry in Asia and world

#50

Post by jayd16 »

throwaway0a5e wrote: post #41
londons_explore wrote: post #10

Earlier quoted context omitted.

Pick between the news headlines: * Apple car found to have transported terrorists to sabotage Capitol building. Should those with morals be boycotting Apple? * Apple refuses service to terrorists. Apple tries to hold the country together and keep peace. If you were Apple, and had to pick between those headlines, which would you pick? When your company is built on your brand, it is suicide to associate yourself with s…

The Taliban and other less savory groups drive Toyotas yet the demographics who cut ties the nanosecond they catch a whiff of wrong-think still love the brand. In fact, they go so far as to spin it as an endorsement. Why wouldn't apple get the same treatment? Its other products are known as high quality status symbols the world over. You don't see people up in arms because a public execution in some developing nation…

It might have something to do with the fact Toyata has literally no ability to enforce driver usage.
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