Apple Car expected to shake up auto industry in Asia and world

I'd love to hear more about the potential future of gross margins on any automotive Apple products. I've heard auto manufacturers have notoriously low margins, but in reality they seem just as fine as any other business.

That being said, those same margins are not at all within the realm of what Apple current enjoys. That all means unless some further accounting engineering goes on, it spells a less attractive future for Apple in terms of overall margins, but one would hope a better future in terms of free cash flow. Apple already obscures some details from shareholders in ways that I find less than scrupulous.

It's a good question. I imagine they envision a lot of potential for integration in their ecosystem. iPhone in your pocket, HomePod in your home, MacBook at work, Watch while you exercise, and Car for your commute. Presumably opportunity to seamlessly integrate your infotainment, navigation, Siri, etc in a way that other vendors can't while charging a steep premium?

I guess the theme is "things which exist but could be made better by integrating the Apple ecosystem (esp in ways that other vendors can't compete against for lack of a comparable ecosystem), and for which people will pay a premium".

You do whatever you want and then ban anything and anybody publishing anti-Apple headlines in your platforms. Win win!

The tech companies are just ahead of regulation on this. That’s not to say, that banning the president of America, from a platform isn’t problematic or that big tech lacks the public mandate to do so. But that doesn’t change the fact, that right wingers can expect to see their freedoms limited if they continue to pose a danger to society.

I think you can expect to see the EU simentaniously work to regulate big tech and any platform that houses right wing terrorists. Just like it does with ISIS related networks.

It’s just that it takes more time for the democratic bureaucracy to grind into gear.

I have a Prius and I'm one of the apparent few Prius owners that hate it. Not because of the mileage--I've heard that the Prius hybrid engine is some top-notch engineering.

No, I hate my Prius because there are so many little things that make it obnoxious to use. When I first bought it, after a day I took it back to the dealership and told them to either disable to "beep" that it did when in reverse or take the car back. They disabled the beep but, speaking of beeps; my god the beeping! It has a nice feature that when I get out of the car all I need do to lock it is touch the handle and it'll lock all the doors. Except if one door is still open and then it will play a constant beep for about 10 seconds which is, simply put, infuriating. Doesn't help that my son takes forever to get out of a car for some reason.

Almost every button on the console is backlit, as one would expect, except for the gear shifter. No, in order to light that, they put a light on the ceiling of the car that shines down on the shifter so you can see it at night. Why? Why not backlight the shifter like all the buttons around it?

It's for these and many, many other reasons I'm looking forward to an Apple Car. Apple's attention to detail. That's not to say Apple is perfect in this regard (I'm thinking of the Podcasts app, as one example) But it's clear that Toyota along with the other old-guard auto manufacturers have somehow gotten lazy or can't get out of their own way.

It's nice to see fresh ideas come out of the likes of Tesla (manufacturing quality notwithstanding) and I'm looking forward to seeing what Apple comes up with.

I'm not, however, looking forward to that inevitable giant price tag.