Earlier quoted context omitted.
When we discussed this - at long length - during the original Echo development program, we consistently came to the conclusion that it should be hardware, not software, to maintain customer trust.
My question for you is why not advertise this loudly? Or, maybe you did and no one cared? Because presumably it's a bit more costly per unit to do it this way, and very few people are ever going to understand and care. Not that I think you made the wrong choice, I think it's a good one, but I'm just curious how many consumers you thought would actually understand it, or how that information would be distributed
As an example, we were very clear and upfront in the original product detail page that users' voices went to the cloud, as we were not trying to hide that. Even so, some people tried to play a bit of "gotcha" and fear-mongering about the fact, as though we were not being transparent.