I find This whole "incitement to violence is bad" thing to be nonsensical.
Political speech is practically always incitement to violence:
According to Weber, the state is a "human community that (successfully) claims the monopoly of the legitimate use of physical force within a given territory." [1]
And political discussions are about what the state should do (executive decisions, laws, etc), that is, in which cases it should coerce people, who should it coerce, and what should it do with the result of that coercion (e.g. taxes). Coercion ultimately leads to violence if the coerced individual doesn't surrender.
So, I can't take this "incitement to violence is bad" thing seriously. Because if they truly believed that, then all political speech should be banned.
[1] https://www.britannica.com/topic/state-monopoly-on-violence