It means that it WILL sell, and the buyers will be the category of hipsters sporting well-trimmed beards, thick rimmed glasses and forester's shirts. The customers will be very happy with their product, as happy as they are with their multi-tool pliars and GPS watches, and since they will never actually use it for anything remotely resembling actual work (as with their other posessions) they will remain happy with it.
So.. Good on you, Cole-Bar. You can be as next-gen as you want, you'll never get picked up on an actual building site. You're too flimsy (and expensive) to use as a crowbar (they are TOOLS and they will be hit and bent in every imaginable angle, with any imaginable tool), and you are.. not a good hammer for anything, not as a light precise hammer, not as a heavy duty one. Congratulations, you're about as useless as your target audience, a match made in heaven.