Facebook is a company that never stood by small businesses. It's also the company that manipulated users into a free basic services just to create their own walled garden in the internet. Still, sardonically they created two ad campaigns: Apple vs free internet and vs small businesses. Their whole marketing stunt was laughably wrong. No wonder their chief left the company.
Curious what makes you say this? Knowing a handful of small business owners, I hear lots of good things about how great FB ads are for reaching their customers without requiring multi-million dollar ad spends, agencies, etc.