There's a somewhat pervasive idea that advertising and brand recognition are coercive tools that will ultimately die out, replaced by better objective information about products. I'm kind of partial to this idea myself. But increasingly we seem a long way from achieving this. Amazon reviews have become such garbage, I've fallen back to pretty much relying on name brands as my placeholder for product quality. There's…
> replaced by better objective information about products I don't have much to add here, but economists call this perfect information .
For example, cryptographers: you get a demerit for using the phrase "perfect forward secrecy". Just "forward secrecy" would've done the job, no need to pat yourselves on the back...