The author is selling people on living his lifestyle, a lifestyle he gained by telling people how to live his lifestyle. These sorts of bloggers constantly talk about 'changing the world' but ultimately they aren't promoting people to build useful products and services, but to step up and join the blogging wealthy. Are there people making good money blogging? Of course. The problem is in the 'token' people who sell m…
I have referred elsewhere to this phenomenon as "Happy Clappy Capitalism"[1].
Maybe we need a new site -- clappitalism.com -- to keep an eye on them.
[1] http://clubtroppo.com.au/2007/04/20/happy-clapping-capitalis...