The idea of doing a public campaign over this is so myopic that I cannot fathom the thinking about it. Who’s going to rally for Facebook? Did they really expected Apple to change this? The ad should scare investors much more than Apple’s move.
They can’t hire people with good ideas anymore because as we know money isn’t a great motivator (and besides, there are more ethical companies within 10 miles paying as much or more than Facebook). They can’t hire good people anymore because their mission is naive and their reputation precedes them.
I know tens of people from my past who currently work in Facebook. When I knew then, they were all decent people with long careers in the tech industry. Yet, they chose to work for FB.
A fresh grad son of my ex-Boss is starting his career with FB.
Unfortunately FB's brand is not as tainted, yet, as it should be or as some of us in the HN echo-chamber like to believe.