BMW jerks deserve to be shamed. :P This claim is disputed.
It would be interesting to see stats on aggressive driving by brand. My guess is that BMW drivers would be well near the most aggressive on the list.
BMW to shame out-of-warranty UK drivers with smart billboards
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Re: BMW to shame out-of-warranty UK drivers with smart billboards
#22Re: BMW to shame out-of-warranty UK drivers with smart billboards
#23What echo chamber was the guy/gal behind this living in? Nothing about this sounds like a good idea to increase the value of the brand.
Not sure which ad agency they use now, but this live billboard thing is just damaging to the brand. Creepy, too.
Re: BMW to shame out-of-warranty UK drivers with smart billboards
#24https://www.motoringresearch.com/car-news/bmw-targeted-warra...
BMW has told Motoring Research its targeted billboard warranty adverts – which are claimed to use number plate registration technology to tailor public adverts to BMW drivers – do not actually draw upon vehicle warranty status.
Rather, only publically available information is used. “There is no personalisation visible on the advert and no vehicle or customer data is stored or retained.”
“No personal identifiable information applicable to GDPR is used in the [Vehicle Detection Technology] process nor does VDT ever have access to any personal data.”
Re: BMW to shame out-of-warranty UK drivers with smart billboards
#25BMW jerks deserve to be shamed. :P This claim is disputed.
It would be interesting to see stats on aggressive driving by brand. My guess is that BMW drivers would be well near the most aggressive on the list.
Re: BMW to shame out-of-warranty UK drivers with smart billboards
#26Earlier quoted context omitted.
It would be interesting to see stats on aggressive driving by brand. My guess is that BMW drivers would be well near the most aggressive on the list.
BMW sprays the dashboards of their cars with testosteron and sweat of 18 years old virgin girls.
Re: BMW to shame out-of-warranty UK drivers with smart billboards
#27I remember reading an interview with BMW designer that the obnoxiously huge front grills are a nod to the Chinese customers. Chinese customers wanted the drivers in front of them to feel intimidated, as if the car and driver behind wanted to eat them. Other premium brands like Lexus followed with this trend.
Re: BMW to shame out-of-warranty UK drivers with smart billboards
#28Re: BMW to shame out-of-warranty UK drivers with smart billboards
#29BMW jerks deserve to be shamed. :P This claim is disputed.
It would be interesting to see stats on aggressive driving by brand. My guess is that BMW drivers would be well near the most aggressive on the list.
You may find the full article on some Russian mirror website. I don't know whether HN allows us to name it.
Re: BMW to shame out-of-warranty UK drivers with smart billboards
#30Earlier quoted context omitted.
It's not the license plate that's PII, it's whether I've paid my warranty or not.
License plate is I guess PII. Something public doesn't stop it to be PII, like IP addresses.