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BMW to shame out-of-warranty UK drivers with smart billboards

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21–30 of 351 posts

Re: BMW to shame out-of-warranty UK drivers with smart billboards

#21
post #2

BMW jerks deserve to be shamed. :P This claim is disputed.

It would be interesting to see stats on aggressive driving by brand. My guess is that BMW drivers would be well near the most aggressive on the list.

BMW sprays the dashboards of their cars with testosteron and sweat of 18 years old virgin girls.

Re: BMW to shame out-of-warranty UK drivers with smart billboards

#22

Earlier quoted context omitted.

Your license plate is public. It’s literally on your car for all to see.

It's not the license plate that's PII, it's whether I've paid my warranty or not.

License plate is I guess PII. Something public doesn't stop it to be PII, like IP addresses.

Re: BMW to shame out-of-warranty UK drivers with smart billboards

#23

What echo chamber was the guy/gal behind this living in? Nothing about this sounds like a good idea to increase the value of the brand.

I couldn't agree more. It's a shame, too, because BMW used to run some slick ads and seemed to have a sense of humour. In the mid- to late-90s I worked at an online newspaper and BMW ran banner ads on April 1 for a few years, touting fake features such as laser zappers to keep flies off your windscreen etc.

Not sure which ad agency they use now, but this live billboard thing is just damaging to the brand. Creepy, too.

Re: BMW to shame out-of-warranty UK drivers with smart billboards

#24
Either BMW changed their mind or overstated what they’re doing, because they are on-record contradicting this story:

https://www.motoringresearch.com/car-news/bmw-targeted-warra...

BMW has told Motoring Research its targeted billboard warranty adverts – which are claimed to use number plate registration technology to tailor public adverts to BMW drivers – do not actually draw upon vehicle warranty status.

Rather, only publically available information is used. “There is no personalisation visible on the advert and no vehicle or customer data is stored or retained.”

“No personal identifiable information applicable to GDPR is used in the [Vehicle Detection Technology] process nor does VDT ever have access to any personal data.”

Re: BMW to shame out-of-warranty UK drivers with smart billboards

#25
post #2

BMW jerks deserve to be shamed. :P This claim is disputed.

It would be interesting to see stats on aggressive driving by brand. My guess is that BMW drivers would be well near the most aggressive on the list.

You know the old joke: what's the most depressing (least fulfilling) job? Installing turn signals in a BMW factory.

Re: BMW to shame out-of-warranty UK drivers with smart billboards

#26

Earlier quoted context omitted.

It would be interesting to see stats on aggressive driving by brand. My guess is that BMW drivers would be well near the most aggressive on the list.

BMW sprays the dashboards of their cars with testosteron and sweat of 18 years old virgin girls.

This claim is also disputed lol.

Re: BMW to shame out-of-warranty UK drivers with smart billboards

#27

I remember reading an interview with BMW designer that the obnoxiously huge front grills are a nod to the Chinese customers. Chinese customers wanted the drivers in front of them to feel intimidated, as if the car and driver behind wanted to eat them. Other premium brands like Lexus followed with this trend.

Makes me want to get a trailer hitch and do some brake checks.

Re: BMW to shame out-of-warranty UK drivers with smart billboards

#28
post #6

Would this not be misuse of PII? You own a particular vehicle registration mark as much as you own a particular phone number, and both can reasonably be used to identify an individual (motor database verus telephone database).

UK is no longer under the GDPR right?

[deleted]

Re: BMW to shame out-of-warranty UK drivers with smart billboards

#29
post #2

BMW jerks deserve to be shamed. :P This claim is disputed.

It would be interesting to see stats on aggressive driving by brand. My guess is that BMW drivers would be well near the most aggressive on the list.

Such a study exists for Finland : https://onlinelibrary.wiley.com/doi/abs/10.1002/ijop.12642

You may find the full article on some Russian mirror website. I don't know whether HN allows us to name it.

Re: BMW to shame out-of-warranty UK drivers with smart billboards

#30

Earlier quoted context omitted.

It's not the license plate that's PII, it's whether I've paid my warranty or not.

License plate is I guess PII. Something public doesn't stop it to be PII, like IP addresses.

I don't think the plate itself is PII, like "158.32.44.25" isn't PII. Tying that to a person is what's PII.
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