691–699 of 699 posts
Earlier quoted context omitted.
> I think if they had gone first they might have made that mistake too, but now that it's been tried they can find interesting ways to innovate that don't break the experience. I’m just hoping that they don’t relegate a lot of stuff like climate control to a Siri-only interface.
butterfly keyboard buttons maybe or a circular touchbar on the wheel?
Earlier quoted context omitted.
What will Apple do when the talent they hire tells them their CPUs and software are incompatible with ISO 26262, MISRA, and industry accepted safety and reliability standards? Will Apple accept the timelines they have to adhere to in order to produce a safe vehicle? Will they try to take shortcuts and expose themselves to liability?
> What will Apple do when the talent they hire tells them their CPUs and software are incompatible with ISO 26262, MISRA, and industry accepted safety and reliability standards? I think you have an incredible misunderstanding of the the due diligence/research that these multi trillion dollar, publicly traded, companies go through to estimate costs/risks of their endeavors.
Looks like that due diligence wasn't diligent enough. But hey, what do I know? I must have an incredible misunderstanding. How could it be anything else?
Personally I don't buy the rumor because I think Apple is smart enough to avoid making their own cars. I think they already learned, by trial and error, that cars are tougher than they look.
Earlier quoted context omitted.
Well, amex is pretty good in features and experience end to end. In comparison, the Uber card was garbage as it's just a badged Barclay Bank card with shitty apps and an awful purchase notification implementation. But usually the rewards are all anyone cares about, and the Apple Card is decidedly mediocre and pell mell here.
2% back on all purchases made via contactless is pretty decent for someone who doesn't want to think about which card to use at the restaurant vs pharmacy vs grocery store.
I guess more what I was getting at originally myself was Apple opening a credit card didn't strike me as big news of bigger things on the horizon. Given dozens of other companies do the exact same thing, some also doing the 2% back everywhere thing.
It just seemed like a pretty typical thing large companies do these days.
Earlier quoted context omitted.
> it is Apple [...] track record of execution Granted! My personal guess is this turns out much like Google Fiber: a capital- and regulation-heavy endeavor that Apple (and their investors, used to tech margins) aren't culturally or financially willing to commit to for a long enough haul. But an effort which eventually pays off by frightening existing players into cutting better partnership deals with Apple. From a qu…
I agree in the comparison with running communication wires from a capital intensive / regulation standpoint. I also agree that Google probably has similar chops as Apple for pulling something like this off. So the fact that Google essentially failed does speak to the point of Apple's success not being a sure thing. A couple of things I would say to this, however: 1. Wired connection to home internet wasn't really in…
E.g. (1) we don't have flying cars because they're not different enough from street cars to justify their cost, and (2) we do have incredible wireless cell phones because they're fundamentally different than landlines.
"Massive transition" etc. just doesn't ring true.
After transitioning, the car experience won't be fundamentally that different than the current car + ride share experience.
If anything, the future of automobiles seems more likely to lead to lower ownership rates, more commoditization, compressed margins, and a worse market to win.
Apple still has to answer to shareholders, and Tim Cook doesn't have Jobs-levels of trust to trade on.
Classic Apple. They dabble in various things for years until the moment is right to strike with a version 2.0 of something that others already make. Apple rarely enters the market with something that nobody has ever seen before. Apple Watch, iPad, iPhone, and iPod... These were not the first products in their category, but they were the first to get the category truly right. This being said, I have no idea what Apple…
The problem there is nothing that is truly next generation. Better batteries are designed to cost more. How much more then 400-500 miles do you need on a car? How much faster then 2-4 seconds to 100km/h do you need. Better quality interiors? Better then Germans? Likely not. I guess better software is an option, but what exactly. Tesla is working on that for years. Self driving? Well, Apple has no solution and if anyb…
The problem there is nothing that is truly next generation. Better UX navigation doesn't help you find good music. How much more than 400-500 songs do you need on an mp3 player? How much faster will a navigation wheel help you find the music you like?
Better quality online music store? Better than Napster? Likely not.
I guess better software is an option, but what exactly. Creative Labs is working on that for years.
Internal 2GB flash drive? Well, Creative has no solution and if anybody has one by 2005 is questionable.
Apple is likely not gone compete on price.
So not sure what the angle is here.
Earlier quoted context omitted.
Have they? The Apple Watch is selling well now after a few iterations. Have any other products launched that have sold well? M1 looks good, but it's on the back of several years of lackluster laptops and things nobody wants like the touchbar. The pro video and audio community is increasingly alienated by $700 wheels and are switching to Windows or Linux. Earpods have been a success but has the Homepod? Iphones have b…
I was talking from the business side and if you look at Apples ernings, they are excellent. So excellent that Apple has become the most valuable company of the world. It is the sum of all the products launched and marketed. The Macs had a few bad years, mostly because of the keyboards and the lack of a Mac Pro. They fixed the keyboards and the 16" MB Pro is selling like hotcakes, wait times are often long. And so far…
That's a business persons qualifier for success, it's not a product persons qualifier for success.
Steve Jobs spent his days thinking about how to make the best computer or phone.
Tim Cook spends his days thinking new ways to reduce the BOM of the product by removing things from the box or changing parts, how to carve the features into a product matrix to cause people to spend more.
Earlier quoted context omitted.
I can assure you that only in the instrument cluster and the central console area you have the same amount of complexity as in a smartphone. Now add the rest of the car.
I meant critical component, not seat buttons. People are getting too involved in this. Nobody gives a damn about the infotainment or door knobs.. it's delegated to one supplier just like a phone charger or any secondary part. The car mechanics, engine, battery and control units are what I was mostly thinking about. If Musk keeps on going their EVs car body will be two cast parts, so in terms of supply chain managemen…
Earlier quoted context omitted.
Safety is engineered, it's not about throwing as many devices you can to a car hoping that something sticks and improve safety by chance. Safety belts work even if I am unconscious, a car that slows down works even if I am unconscious, airbags work even if I am unconscious, so they are 100% safety devices, as in "they keep me safe when everything else failed and things are already out of my control". Hands-free calls…
> So yes, small things are important, but BIG things are even more important. Totally agree. > Let's fix those before thinking that cars need UI/UX designers more than safety engineers. "Let's fix big things before we even think about fixing small things". Which is silly. We can try to improve multiple things at once. We can improve easy small hanging fruit before we improve harder things. This is a false dichotomy I…
Which is naif.
There is a limited amount of time and resources that a company can spend on features , prioritizing big things is always the sensible choice.
In the specific case of cars, they can't be patched after reaching the market and usually a recall is issued only after something serious has already happened.
Thake the example linked below that made the front page: A Tesla car speeds on autopilot when both seats are reclined in sleep mode.
Tesla overlooked safety to provide useless features.
If they had put big things first, the car would completely stop if the driver seat is being used as a bunk bed.
And why the autopilot can go over the limits?
They didn't think about it, because the amount of time engineers can spend debugging issues and QA finding problems is limited.
(someone in the comment wrote «Teslas often “shadow brake” when driving under overpasses or overhead signs because the radar system gets confused.»)
Earlier quoted context omitted.
This sounds like something someone would write when they are young and don’t have issues with focusing near and far. Having speed off to the side is terrible. End. Stop.
You can't focus on the display but you can focus on your instrument cluster in your dashboard? They're pretty close to the same distance away in most cars. If you have trouble changing focus then what you need is a HUD, not a traditional instrument cluster.