Earlier quoted context omitted.
> And as we've seen, sensationalists can get cult followings. We're talking about published research papers, not people posting stuff on twitter. I have not seen anyone get a "cult following" from a research paper.
It's common for researchers to publish a journal article in a more academic tone, then use it as a basis for legitimacy in public venues. This happens at both individual and institutional levels. Examples: 1.) At an individual level, someone might publish a study on a social issue that's important to them, adhering to relevant academic standards, then establish a popular identity as the author of that study. Afterwar…
What we're discussing, however, is "striking a positive tone" in actual research papers.