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Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

reuters.com

481–490 of 699 posts

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#481

Earlier quoted context omitted.

A volume knob thats a blown up version of the wheel on the Apple Watch would be something.

Yes. That crown is really nice. Apple is good at tactile, when they want to be. I just hope they agree that eyes-on-road interactions will require more of that, and less of the touchscreen-only stuff. They probably will. One way to look at it is how much they care about accessibility on iOS. If they put that much effort into those features there, then nailing those details in a car will be natural.

I think Apple is doing car exactly because we should be looking at the road. I am sure their AR technology will be incorporated into windshield head up display

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#482
post #6

The Tesla Model 3 already embodies the minimalism, software focus, and vertical integration that have driven Apple's success in the phone market. Right down to the custom SoC and capacitive touchscreen in lieu of buttons. I'm really curious what Apple's differentiators will be. Also, 2024 still seems aggressive to deploy self-driving for real.

It's not enough to have the best hardware, software, and vertical integration. You also have to know when to apply it and when not to. A capacitive touch screen makes for a terrible driving experience. Apple doesn't simply add touch to every product it can. Note how the Airpods Max have a huge surface that looks almost like a Magic Mouse, but volume is controlled by the tactile Digital Crown instead. I expect Apple to make better choices than Tesla overall.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#483

Earlier quoted context omitted.

> Hard to see them doing better than car companies that have been building cars for decades. I'm sure Nokia had the same confidence in 2005.

A phone can be viewed as a small computer for your pocket. But a car is hardly just a large phone.

Well, so far...

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#484

Earlier quoted context omitted.

I was waiting for the Muskians to swoop in and spread their nonsense. Guess what? I drive a white model 3 long range AWD and I love it. I'm still 1: an engineer with 10 years of hardware experience and 2: skeptical of every ounce of BS Elon Musk has ever spread. You know how many parts are under the car? Have you taken one apart? They're complicated machines with, again, orders of magnitude more parts than a phone. F…

Hm... but a phone is orders of magnitude harder to build than a car (minus the computer). Keep in mind, Tesla didn’t design or build the computers. Cars use many more off the shelf parts, they have far easier supply chains to tap into. Designing and building the CPU, GPU, camera systems, neural chip/software, touchscreen, FaceID, etc. All of these components require way more competence to build than any single part o…

> Keep in mind, Tesla didn’t design or build the computers.

Tesla has shipped their custom SoC in every new car since April 2019.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#485
When Apple launches a new product, they tend to stick to markets where they can create a unique enough product where they can have good profit margins. For example, with the iPhone & iPad, Apple owns both the OS and the CPU. On the Watch, Apple has integration with the iPhone and the best wearable CPU.

How can Apple bring a unique enough experience to the car to get the margins they command on their other products? Perhaps they wouldn't get the 30% plus margins they get elsewhere, but I can't see Apple spending so much effort to get the slim 5-10% margins you see other automakers getting.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#486
post #247

Earlier quoted context omitted.

That’s Ok. A lot of people thought keyboards on phones were an absolute requirement too. Like with phones, having touch screen control everything provides extraordinary flexibility in rolling out new software features and ultimately improving UX. Remember this design is supposed to lead the way into an FSD future achieved through purely software updates. Whether they succeed in automating the majority of miles driven…

A touch screen requires looking at it, buttons do not. That is a fundamental difference, and I don't want a UI I have to look at while driving. I don't want a UI with modes on the touchscreen. More of needing to concentrate on the cursed screen instead of driving. Lastly, every touchscreen UI is fatally attracted to icons instead of words so I have to pull over and consult the 500 page manual to see what the wretched…

> A touch screen requires looking at it, buttons do not.

While there are things on my car I use instinctively without looking—wipers/ lights come to mind—there are plenty of other pieces which are frustratingly difficult to find in the dark. Turning on the window defroster when the window starts to fog up at night comes to mind. Likewise many of the climate control nobs. While they do have nice physical manifestations, I don't know off the top of my head what position the nob happens to be in or which direction I need to shift it to get it into defrost versus heat versus vent.

Personally, I think there is a happy medium somewhere between Tesla's touch everything and the current state where you play button guessing games.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#487
post #247

Earlier quoted context omitted.

That’s Ok. A lot of people thought keyboards on phones were an absolute requirement too. Like with phones, having touch screen control everything provides extraordinary flexibility in rolling out new software features and ultimately improving UX. Remember this design is supposed to lead the way into an FSD future achieved through purely software updates. Whether they succeed in automating the majority of miles driven…

A touch screen requires looking at it, buttons do not. That is a fundamental difference, and I don't want a UI I have to look at while driving. I don't want a UI with modes on the touchscreen. More of needing to concentrate on the cursed screen instead of driving. Lastly, every touchscreen UI is fatally attracted to icons instead of words so I have to pull over and consult the 500 page manual to see what the wretched…

First, it’s not like everything is done on the screen. Blinkers, wipers, volume, cruise speed, skip track, horn, gear select, can all be physically controlled.

The only thing that I’ve ever felt was a little distracting is climate control, because you’re adjusting individual degrees with a fairly small touch target. However it’s also a totally non-time critical adjustment.

Defog/defrost is a 3-state toggle control so it’s easy to tap with minimal distraction. I find it’s strictly better than the physical toggle I had in my previous car, which I also had to look at to press because it was in a field of identical buttons, and which didn’t provide the same functionality with just two taps (going from cool defog to hot defog)

I think people dramatically overstate the idea that people are adjusting climate or radio channels without looking, unless it’s being done on the steering wheel. If you have to reach the dash, most people are going to look at it.

What’s great about the responsive touch screen is that there are activities which are massively faster to accomplish (like pinch-zooming GPS maps) which are significantly slower and more arduous on other cars I’ve driven with physical controls. There’s also a lot more functionality that can be provided. And providing remote control over the same functionality becomes a lot easier when there isn’t a physical switch that could get out of sync, or where your physical switches all have to be “soft-toggles” so they can’t physically get out of sync with the current digital state.

Honestly the HCI group at Tesla has really done some very impressive work overall. The design is quite beautiful and extremely functional.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#488
post #193
post #165

At this point the charging infrastructure is the biggest differentiator for me. I don't particularly care for Elon Musk, and I don't think Tesla vehicles are made particularly well. However, is there any competitor that has even 25% of the charging network that Tesla has? Also, Apple can't even convert my voicemails into text. They seem like 3-5 generations behind the competition in machine learning. People believe t…

It's a strategy: let the market mature some, allowing others to make mistakes, giving you a view of what works best, and then launch a product and launch it to your existing consumer base. For example, how long ago did Apple Music come out, with how many existing competitors, and how successful was it? Apple has deep pockets, can do packaged deals for subscriptions as well as your iPhone, Apple Watch, laptop, etc. It…

Apple had a long history in music prior to Apple Music. I have no doubt that Apple could make a car. But I do doubt that they could make a self driving car. Google is still trying to figure it out after a decade of research and development.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#490

Earlier quoted context omitted.

The regulatory differences are also huge. Apple has negliglible experience dealing with the raft of certifications and demonstrations of compliance that car manufacturers have to go through.

Apple does have a lot of SKUs in most of the world's countries and mobile certifications isn't exactly trivial.

ASIL D certification isn’t comparable to mobile phones.
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