How would one go from making no cars at all, not even parts, to making them?
Apple targets car production by 2024, eyes ‘next level’ battery tech: sources
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Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources
#12Apple has been in and out of the car game for a few years now, with executives coming and going. What I'm about to say will be as meaningful as this hear-say article, but I feel that Apple management, and its shareholders, have no idea what it means to build a car. Things like this need 100% commitment from the management, Cook just doesn't seem like the guy to do it.
I think Apple is one company I would trust with entering other verticals especially in the hardware space. While phones!=cars, I wouldn't put it beyond their team to deliver on this.
Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources
#13This would be great if the consumer cost is competitive. Right now you have to spend almost $40k to get over 200mi of range it seems, which is still too expensive for most people.
Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources
#14The Tesla Model 3 already embodies the minimalism, software focus, and vertical integration that have driven Apple's success in the phone market. Right down to the custom SoC and capacitive touchscreen in lieu of buttons. I'm really curious what Apple's differentiators will be. Also, 2024 still seems aggressive to deploy self-driving for real.
door handles?
Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources
#15The Tesla Model 3 already embodies the minimalism, software focus, and vertical integration that have driven Apple's success in the phone market. Right down to the custom SoC and capacitive touchscreen in lieu of buttons. I'm really curious what Apple's differentiators will be. Also, 2024 still seems aggressive to deploy self-driving for real.
It's Siri of course!
Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources
#16Apple has been in and out of the car game for a few years now, with executives coming and going. What I'm about to say will be as meaningful as this hear-say article, but I feel that Apple management, and its shareholders, have no idea what it means to build a car. Things like this need 100% commitment from the management, Cook just doesn't seem like the guy to do it.
I think Apple is one company I would trust with entering other verticals especially in the hardware space. While phones!=cars, I wouldn't put it beyond their team to deliver on this.
> I wouldn't put it beyond their team to deliver on this.
Or beyond their hundreds of billions of dollars in cash to hire a team needed to deliver on this.
Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources
#17"It remains unclear who would assemble an Apple-branded car, but sources have said they expect the company to rely on a manufacturing partner to build vehicles."
Does Apple have enough money (cash, line of credit capability) to simply buy an automaker? I can see where it would make the most sense to partner but having an option to buy at a later point could bring advantages to Apple.
Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources
#18The Tesla Model 3 already embodies the minimalism, software focus, and vertical integration that have driven Apple's success in the phone market. Right down to the custom SoC and capacitive touchscreen in lieu of buttons. I'm really curious what Apple's differentiators will be. Also, 2024 still seems aggressive to deploy self-driving for real.
>I'm really curious what their differentiators will be
Extremely good build quality? Accessories notwithstanding, most of their products look and feel like they were built extremely well.
Even their failures like the butterfly keyboard looked and felt like they were built to extremely tight tolerances.
Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources
#19How would one go from making no cars at all, not even parts, to making them?
People said the same thing about that one guy from PayPal. I think the answer could be summed up as: hire people who know how to do it.
Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources
#20Just a reminder, the first computer manufacturer who released an electric vehicle was Sinclar, the https://en.wikipedia.org/wiki/Sinclair_C5 , in 1985. Now Apple has bitten the ...? I expect MS to follow suit soon.
This reminds me of the old (rumored) exchange between GM and Bill Gates...
https://www-users.cs.york.ac.uk/susan/joke/crash.htm
> For no reason whatsoever, your car would crash twice a day.
> Macintosh would make a car that was powered by the sun, was reliable, five times as fast and twice as easy to drive – but would run on only five percent of the roads.
> Every time GM introduced a new car, car buyers would have to learn to drive all over again because none of the controls would operate in the same manner as the old car.
And let us not forget that this one came true. (My Mazda, for example.)
> You’d have to press the “Start” button to turn the engine off.