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Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

reuters.com

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Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#2
Apple has been in and out of the car game for a few years now, with executives coming and going. What I'm about to say will be as meaningful as this hear-say article, but I feel that Apple management, and its shareholders, have no idea what it means to build a car. Things like this need 100% commitment from the management, Cook just doesn't seem like the guy to do it.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#6
The Tesla Model 3 already embodies the minimalism, software focus, and vertical integration that have driven Apple's success in the phone market. Right down to the custom SoC and capacitive touchscreen in lieu of buttons. I'm really curious what Apple's differentiators will be.

Also, 2024 still seems aggressive to deploy self-driving for real.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#8
post #2

Apple has been in and out of the car game for a few years now, with executives coming and going. What I'm about to say will be as meaningful as this hear-say article, but I feel that Apple management, and its shareholders, have no idea what it means to build a car. Things like this need 100% commitment from the management, Cook just doesn't seem like the guy to do it.

I don't disagree with you assessment. I feel like he could be able to forge a solid partnership with Ford as the move into the EV space. Also with Ford's(F) market cap of $34.89B Apple could vary easily just buy them outright if things go well.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#9
post #2

Apple has been in and out of the car game for a few years now, with executives coming and going. What I'm about to say will be as meaningful as this hear-say article, but I feel that Apple management, and its shareholders, have no idea what it means to build a car. Things like this need 100% commitment from the management, Cook just doesn't seem like the guy to do it.

Apple could outright buy GM or Ford with cash.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#10
post #2

Apple has been in and out of the car game for a few years now, with executives coming and going. What I'm about to say will be as meaningful as this hear-say article, but I feel that Apple management, and its shareholders, have no idea what it means to build a car. Things like this need 100% commitment from the management, Cook just doesn't seem like the guy to do it.

They will obviously offshore the manufacturing to China so it won't really be that hard to pull it off.
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