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Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy

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Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy

#181

Earlier quoted context omitted.

What damage has Apple done to chat?

In certain parts of the world, it's extremely hard to avoid the closed iMessage platform since 95% of users use it. And you have to use their closed software and hardware to participate in the network.

And what damage does this do?

Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy

#182

What is the price differential between contextual ads (you searched for "running shoe" have a nike advert) and personalised ads (you are Paul, we know you have a heart condition and low income and are going through a divorce - have an ad for this dating site while you search for running shoes) Duck Duck Go clearly think there is profit in contextual ads - and I would love to find out if there is any hard evidence out…

> (you are Paul, we know you have a heart condition and low income and are going through a divorce - have an ad for this dating site while you search for running shoes) IMO this is fundamentally what's wrong with the entire concept of personalized advertising. Fundamentally the system is advertised as being designed to show you relevant advertising. The reality is the system is designed to allow advertisers super-pre…

Agreed. Which is also why I would love to know the cost to "society" if we ban it? How much more are advertisers prepared to pay for effectively choosing which people to show ads to versus having to run a marketing campaign that then causes me to search or seek out their goods.

I can see it either way - perhaps having vast costly adverts / PR pieces is ruining the media landscape - I mean how many column inches cover films, Tesla vs GM. Would we be better off as a society if we paid for journalism and just accepted there would be a banner ad at the top that only middle aged men with bad backs like me see?

Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy

#183
I can’t help but think about the long game here. What complex PR strategies could potentially be employed here by Apple and Facebook together?

I wonder if this ‘fight’ represents some sort of controlled opposition by Silicon Valley to win favorable regulation for the tech industry as a whole. By showing fake hostility/rivalry between Apple and Facebook, they can carefully control the overall narrative, and although this story focuses on a negative issue (which, let's be real, is not that much worse than the average person having already soured on Facebook), it could lead to premature, pro-corporate laws, rapidly lobbied for, and passed, through mostly tech illiterate senators (just look at all the senate hearings the past few years) [1].

To the average citizen, these new laws will seem like a transparent and proper attempt to address the problems in the tech/adtech space, but in reality they are psuedo-solutions, as they do not tackle the underlying root causes. In the end it allows the tech corps to slightly adjust their products (small concessions in the short term), after which they will slowly repurpose the old mechanisms into new shells, and continue with business as usual.

I think a Prop22-inspired PR playbook is also in full motion here.

This is corporate gaslighting of citizens in it’s most advanced form.

[1] https://www.youtube.com/watch?v=stXgn2iZAAY

Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy

#184
post #74

Earlier quoted context omitted.

I also don't mind being tracked. If I must see ads, then I rather see relevant ads. There is nothing bad in this. I don't understand the facebook/google bashing here. It's not as you could advertise on apple for something against apple. It should also be clear to you what game Apple is playing here. Their end game is to do the tracking themselves and then they will slowly introduce and sell ads themselves. Their mark…

I don’t think this will happen at all. I don’t think Apple wants to be in the ad business. I think their goal is to create a premium experience. Ads aren’t premium and risks damaging their brand. I think they think of it like this: Why should someone else make money off of their users? Why should they help Google and Facebook anymore than they have to? They have also positioned privacy as a premium feature. And it is…

Why are they "Apple's users"?

Ford doesn't try to charge every store I visit because I'm "Ford's user"

Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy

#185
post #178

Earlier quoted context omitted.

They tend to cluster around a couple of websites or Facebook groups, so I would say Google. Reddit works as well, there are a lot of subreddits on any subject one would care to mention.

Sure, but how do I know if I can trust a random community I found via Google or on Reddit? At least with ads (on a platform like Facebook), it's obvious they're ads and what their incentive is. With a random community, it may be unclear if people within it/the community itself is being paid by some company etc. Or if they have some other incentive to misrepresent the quality of certain products/services (e.g. recomme…

I know how to evaluate the quality of the discussions and contributions from my experience.

Also, we can discuss the quality of Internet communities, but I would tend to trust one of these quite a bit more than an advert, even targeted, which was where we were coming from.

As real life examples, I have got advice on stuff to buy from photography websites, modelling (railway and wargames) Facebook groups and blogs without any trouble, and I know where to find it when I need it. I know when to take a photography buff raving about a camera with a grain of salt ("but it has a better score with DXOMARK"), I have about zero confidence in adverts on the web.

Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy

#186
post #62

What is the price differential between contextual ads (you searched for "running shoe" have a nike advert) and personalised ads (you are Paul, we know you have a heart condition and low income and are going through a divorce - have an ad for this dating site while you search for running shoes) Duck Duck Go clearly think there is profit in contextual ads - and I would love to find out if there is any hard evidence out…

Safari visitors are 30% cheaper to advertise to than Chrome visitors. Make what you will.

oh - where did you get that from please?

Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy

#187
post #55
post #7

> Users can easily choose to keep providing Facebook (and anyone else) with all the information they want. Or they can choose not to. This part hits the nail on the head. Facebook is intentionally being misleading in this campaign. I’ve had the IDFA turned off on my phone for years. Now apps have to ask for it individually. If apps have to prompt to access it, and this benefits small businesses so much, wouldn’t peop…

I am extremely torn about this thing, especially as I work in the privacy space. But it's hard to ignore the argument put forward by Ben Thompson that better tracking for facebook, actually tends to help small businesses. If you can't hyper target, you get ads for tooth paste, cars and deodorant (TV ads). If you can then you get ads for boutique florists in your area or gadgets you might actually like. I don't know w…

I think the issue is companies have become reliant on targeted advertising. Because of that other companies now sell products that harvest their users data and sell it to a different type of customer. If a customer buys a product then they shouldn’t be used as a product. A users information shouldn’t be required for a company’s success like it is for Facebook and google. I think what apple is doing is a step in the right direction.
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