121–130 of 187 posts
"At Facebook, small business is at the core of our business." Has someone here worked in marketing/PR? How can people write stuff like that and not feel incredibly dirty? This is a mostly honest question. Every time some super big company starts some campaign feigning compassion or act the victim I just want to barf.
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Being pro-Small Business doesn’t meant you have to be pro-Advertising. Facebook makes a killing taking money from small businesses through advertising, yet it is consistently one of the lowest ROI marketing techniques, not to mention generally creates the worst UX. Can you build a successful business on advertising? Yes. But I’d argue that you don’t need to. Almost every service I pay for came to me by word of mouth.…
Word of mouth doesn't work for super niche services/products where e.g. there's a good chance no one who's recommendations you trust would be interested in the same type of service/product It also favours more established businesses that are more known, making it harder for new businesses to gain any traction. I'm not keen on advertising (I use adblockers on all my devices etc.), but there are definitely some (in my…
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> If you can't hyper target, you get ads for tooth paste, cars and deodorant (TV ads). Why should I be forced to give tracking information to allow people to 'hyper-target' me? I don't want to be hyper-targeted regardless of how small the business is.
Well, or how about letting yourself being hyper targeted by reading a magazine aimed at, say, parents or pilots or knitters or golfers or whatever. No need to give up your privacy for that, and you still get pertinent advertisement, and those specialised small businesses can still reach their target audience.
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I am extremely torn about this thing, especially as I work in the privacy space. But it's hard to ignore the argument put forward by Ben Thompson that better tracking for facebook, actually tends to help small businesses. If you can't hyper target, you get ads for tooth paste, cars and deodorant (TV ads). If you can then you get ads for boutique florists in your area or gadgets you might actually like. I don't know w…
The way you target niche markets is by paying niche publishers who target those niche markets. The only reason this argument seems reasonable is that we're accepting that Facebook is the omni publisher who is responsible for all information. Supporting small publishers is at least as important as supporting small businesses. It would be nice if your small town news site got ads for local florists, they might be able…
I don't think this works for non-hobbies like flowers, especially when I don't subscribe to or read local publications. That said I'd rather have choice to either pay for a service with my privacy or with my credit card.
Screw Facebook. Really F-them, and all the employee's that choose to waste their lives there. If you know any - tell them what you feel and don't be shy. They should know. Facebook has done nothing good for society, Nothing good for the internet, nothing good for the truth, facts. And Nothing good for San Francisco or the ecosystem. As soon as developers had something going - Facebook killed it. Go ask around. Not po…
> Users can easily choose to keep providing Facebook (and anyone else) with all the information they want. Or they can choose not to. This part hits the nail on the head. Facebook is intentionally being misleading in this campaign. I’ve had the IDFA turned off on my phone for years. Now apps have to ask for it individually. If apps have to prompt to access it, and this benefits small businesses so much, wouldn’t peop…
I am extremely torn about this thing, especially as I work in the privacy space. But it's hard to ignore the argument put forward by Ben Thompson that better tracking for facebook, actually tends to help small businesses. If you can't hyper target, you get ads for tooth paste, cars and deodorant (TV ads). If you can then you get ads for boutique florists in your area or gadgets you might actually like. I don't know w…
They seem to be going all-in with this campaign, complete with video cuts of reactions of "small business-owners" and whatnot: https://www.facebook.com/business/news/ios-14-apple-privacy-... This update seems to have touched a nerve for FB, and that to me means it's a good thing. I'm not a fan of Apple's restrictive ecosystem, but things like this that act in favor of user privacy deserve praise.
From the link: > They’re not playing by their own rules. Apple’s own personalized ad platform isn't subject to the new iOS 14 policy. Is this true?
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Word of mouth doesn't work for super niche services/products where e.g. there's a good chance no one who's recommendations you trust would be interested in the same type of service/product It also favours more established businesses that are more known, making it harder for new businesses to gain any traction. I'm not keen on advertising (I use adblockers on all my devices etc.), but there are definitely some (in my…
Quite the contrary. Word of mouth works wonders in small, tightly-knit communities that typically form around very small niches.
"At Facebook, small business is at the core of our business." Has someone here worked in marketing/PR? How can people write stuff like that and not feel incredibly dirty? This is a mostly honest question. Every time some super big company starts some campaign feigning compassion or act the victim I just want to barf.
PR lives in a sociopathic plane floating above feelings, manipulating them from above to affect the average people / empaths living in the plane of feelings.