Earlier quoted context omitted.
We had that in the form of Windows CE based smartphones. As open as a PC, no walled garden, no app stores, just load your app and launch it. The market spoke decisively in rejecting it in favor of the iPhone and Android devices.
The market rejected it because it had crappy UX. Those smartphones were marketed for balding dads in white shirts, working in cubicles. Steve Ballmer types. The iPhone had 60 fps smooth animations, a built-in iPod, a huge capacitive touchscreen, and most importantly none of the baggage of being associated with balding managers in their 40s. It was sexy. It was a fashion statement. There wasn’t even an AppStore on iOS…
Ouch, burn. Though oldschool cubicles sound better than the current open office chicken farms I've seen.