"That seems like its not only reasonable"
Is it though? There is bias in everything.
There is bias in Googles original search - it crawled content. That content will be biased.
Google search has been biased since the start. It has nothing to do with AI.
Biased is also contextual: what does it mean for all of us non-Americans to see tons of American content in everything - the 'American bias' is overwhelmingly the strongest bias, where are the concerns about that?
And how does bias imply a 'lack of ethics'?
The entire consideration is ridiculous:
1) AI is not special and odes not deserve it's own ethical oversight. Every social tech has issues and it all needs to be thought about.
2) Someone with no real training in the issue may very well merely be injecting their own politics into the situation, and possibly overstating issuses.
3) There's nothing objective about morality or ethnics, so it's really hard to even find such at thing as 'objective'.
What the company needs is a clean, comprehensive framework for the issue, and probably some independent oversight that can given them private assessments of where there are red flags.
Not individuals who want to make a name for themselves on the issue publicly, and who might be part of some kind of ideological movement.