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YouTube will now show ads on all videos even if creators don’t want them

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Re: YouTube will now show ads on all videos even if creators don’t want them

#551

Post by moogly »

izacus wrote: post #321
sixothree wrote: post #313

Earlier quoted context omitted.

How is it a "scam" to have other sources of income for a video?

The YT deal is that they take a cut of (ad) revenue to fund storage, cpu, bandwidth costs and profit in exchange for hosting the content. Many of these content providers disabled the feature effectively making YT operate at a loss to host their video while continuing to use the platform. I already have shown you other examples of these types of attempts which also didn't fly. You can't sell a TV in Walmart for 0.99$…

The explanation I've heard from many of the Youtube "creators" I'm subscribed to is that Youtube have taken a larger and larger slice of the revenue cake on views over the years that creators have been forced to look to other income streams like Patreon, because they're just barely making any money on the platform anymore.

Re: YouTube will now show ads on all videos even if creators don’t want them

#552

Post by PragmaticPulp »

acomjean wrote: post #305
bsharitt wrote: post #61

I get why people are mad that something that exists is changing, though at this point I've stopped being surprised when something that was free either stops being free or has the free offering diminished. This particularly was a very weird setup where if you didn't want a share of ad revenue, you got to use the service completely for free. While Google offers ad free YouTube to users, it'd be nice if they offered a w…

>it'd be nice if they offered a way for creators to pay for YouTube hosting so they can continue to offer their channels ad free This. I work with a small art organization, and we've started to put our artists videos online (we couldn't have an event this year). Youtube makes it easy. but like flickr they put ads in and there is no way to get rid of them. If we could pay for the service we probably would. I'm not sur…

Vimeo serves the paid, ad-free video hosting niche. They're probably celebrating this latest announcement from YouTube.

YouTube has the advantage of organic traffic and discovery, though.

Nothing stopping you from uploading the video to both services for the best of both worlds.

Re: YouTube will now show ads on all videos even if creators don’t want them

#553

Post by nbzso »

foxhop wrote: post #244

I'm pissed, I knew this was coming. Google and "Alphabet" are bastards. Will this be my last video hosted on YouTube? https://www.youtube.com/watch?v=GUYrN0o-cfk | Hardneck Garlic Planted For High Yield. YouTube doesn't give me any network effect anyways (all my views are from external sources), I was just trying to do good in the world. What tech should I look at for self hosted streaming on Digital Ocean spaces and…

Question: Is Linode Bucket a viable option for video file hosting?

Re: YouTube will now show ads on all videos even if creators don’t want them

#554

Post by ApolloFortyNine »

cableshaft wrote: post #4

I know there are several content creators (such as Jim Sterling) that have their videos ad-free as a perk for their supporters (since he's supported enough via Patreon). He's pretty angry about this change. I somewhat understand Google's stance on this, as it's a service that should be allowed to make money even on people who don't want to make money. They don't really have such a way to opt out of pretty much any ot…

>So in that respect, it's kind of a shitty move by Google.

12 years of free video hosting with no ads and a platform for people to discover your videos is quite the deal.

They always had to add ads at some point, hosting video, and the bandwidth and transcoding that goes with it, is incredibly expensive, not to mention the dev time going into creating such a massive platform.

If you thought you could eat a free lunch forever... Well, I guess this is your rude awakening. But you honestly should have expected it.

The discovery feature of Youtube shouldn't be understated either. A large number of creators have most of their audiences because of Youtube. And honestly your example of Jim Sterling sounds like a smaller company would have gone out of their way to ban them. He's reaping all the benefits of the platform while giving nothing back.

Re: YouTube will now show ads on all videos even if creators don’t want them

#555

Post by tomjen3 »

puranjay wrote: post #295
bsd44 wrote: post #118

As a content consumer I see this as a positive thing for me. A few months ago when YouTube decided to auto-add ads on all videos, my watch time on YouTube decreased by more than 50% since I consume all video content on either my phone or my tablet (where I don't have access to AdBlock), and I find the amount of ads I have to go through to watch a video so annoying that I'd rather not watch it at all. As a result I sp…

20 second unskippable ads about cat food (I don't have a cat) to watch a 1 minute video. No thanks YouTube!

One of the best things about the ads on youtube was that if they sucked or weren't relevant you could skip them, sending a signal that the ads should not be shown.

I suspect that the platforms have started to realize that personalized ads aren't better than content relevant ads, because I have several times seen ads on Facebook that were just targeted to people who live in my country and are over the age of 18, ie not targeted at all. Yet Facebook presumably showed me those ads because that is what they thought would make them the most money.

Re: YouTube will now show ads on all videos even if creators don’t want them

#556

Post by moogly »

izacus wrote: post #264
comprev wrote: post #193

Earlier quoted context omitted.

Perhaps YT should have a tiered paid account system - as a content creator you pay a small monthly fee (relative to the local country) to cover costs... say €1 per month for 10hrs of content? As the channel grows in size (and ideally, viewings), the costs go up. It would certainly reduce the amount of junk uploaded to the internet.

Yeah should be - but the costs would be in terms of 100s of EUR per month, not 1EUR. This is why none of those creators really go on their own - hosting video is EXPENSIVE. It's easier to demand YT to host the content for free.

No, the real reason they don't go on their own is because of the massive user base.

Re: YouTube will now show ads on all videos even if creators don’t want them

#557

Post by JakeTheAndroid »

forest_dweller wrote: post #543
kllrnohj wrote: post #186

Earlier quoted context omitted.

This sounds like a pretty straightforward cause & effect here. Creators went for direct monetization outside of youtube instead of ads, and youtube responded by keeping their net income the same by just showing ads anyway. > But at the same time, there are people who have so heavily invested into the YouTube ecosystem with certain expectations for a very long time, and pretty much have their entire business on there,…

"Creators" went for direct monetisation because de-monetisation can happen on youtube for almost any arbitrary reason and there is almost no way to contact a human (as far as I am aware) to remedy such a situation.

Yeah, and I think this drives the point home even further. You really want a risk mitigation strategy for YouTube's hostile actions against creators. It's been a slow but steady creep. So, if your business is built off the back of something like Facebook, or YouTube, or Instagram, you probably want a backup plan.

I've seen a few YouTubers have a centralized site for signups and support where they host all their content. While the YT revenue is important, they at least have a way to engage their consumers should something terrible happen. This is BCP in a nutshell.

Re: YouTube will now show ads on all videos even if creators don’t want them

#558

Post by Aunche »

comprev wrote: post #193
Aunche wrote: post #183

Earlier quoted context omitted.

> I know there are several content creators (such as Jim Sterling) that have their videos ad-free as a perk for their supporters (since he's supported enough via Patreon). He's pretty angry about this change. That just comes off as entitled. Youtube is providing free bandwidth, hosting, and advertising for his patreon.

Perhaps YT should have a tiered paid account system - as a content creator you pay a small monthly fee (relative to the local country) to cover costs... say €1 per month for 10hrs of content? As the channel grows in size (and ideally, viewings), the costs go up. It would certainly reduce the amount of junk uploaded to the internet.

Youtubers take a 55% cut of ad revenue, which is about 1.8 cents per view. Youtube takes a 45% cut, but part of that is to subsidize the videos that currently don't have ads, so let's say 20% of current ad revenue is a reasonble price of Youtube removing ads from a single video.

For a video viewed a million times, it would cost a creator $6545 (.018 x 20/55 x 1,000,000) to keep the video ad free. I can't imagine anyone willing to pay that much to keep their videos ad-free.

Re: YouTube will now show ads on all videos even if creators don’t want them

#559

Post by moogly »

ApolloFortyNine wrote: post #554
cableshaft wrote: post #4

I know there are several content creators (such as Jim Sterling) that have their videos ad-free as a perk for their supporters (since he's supported enough via Patreon). He's pretty angry about this change. I somewhat understand Google's stance on this, as it's a service that should be allowed to make money even on people who don't want to make money. They don't really have such a way to opt out of pretty much any ot…

>So in that respect, it's kind of a shitty move by Google. 12 years of free video hosting with no ads and a platform for people to discover your videos is quite the deal. They always had to add ads at some point, hosting video, and the bandwidth and transcoding that goes with it, is incredibly expensive, not to mention the dev time going into creating such a massive platform. If you thought you could eat a free lunch…

I don't really understand bringing up the "hosting video is so expensive; poor poor Youtube being exploited by nasty creators" angle.

It's a symbiotic relationship. Without content creators, Youtube is nothing. Without Youtube's massive user base, content creators will reach no one. Meanwhile, Youtube is the one making money over fist (4-5 billion dollars per quarter), so I don't understand why we should feel sorry for their hosting costs.

Re: YouTube will now show ads on all videos even if creators don’t want them

#560

Post by smhenderson »

Unklejoe wrote: post #128

I always kind of predicted that services like YouTube will eventually end up just like cable TV when it comes to ads (formerly known as "commercials"). I think even services that you pay for (like Netflix) will eventually get there. I was at my parents house the other day and they watch a lot of cable TV. The amount of commercials was shocking since I'm so used to streaming. I kept thinking "why do we still have to w…

I agree with your prediction. I'm old enough to remember when cable was first rolled out and a big selling point for it was commercial free channels. And, as you mentioned, look at it now. Channels like TBS and TNT take it to such extremes too. A movie with a runtime of an hour and twenty minutes takes 3 hours to watch! If not for DVR I probably wouldn't watch any network or cable TV at all these days.
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