A few random observations I found interesting: - Looks like they are significantly leaner now as a result of COVID. Cost of revenue is at an all-time low in Q3 (17% of revenue on p164). There's a lot of focus the drastic cuts to Sales and Marketing, but it looks like there's a fair amount of increased discipline across the board. - It's interesting that Operations and support looks to be very similar in both the firs…
A fun anecdote about AirBnB in China: 2 years ago I travelled to Beijing and Shanghai and intended to stay in an AirBnB. AirBnB had tons and tons of listings in both places, all of which had specific instructions to tell the neighbors you were “a friend” and not staying there with AirBnB. At the time, and possibly still so, AirBnB was not operating legally in those particular places, and I presume most of the country…
Obviously there are tons of competitors in that area in China. They have far more employees and use typical Chinese aggressive marketing. The most notable one, Tijia cooperates with the main travel providers - CTrip, Expedia, Qunar. For me as a foreigner Airbnb works well, although in some rural areas it's better to go with Tijia.
Airbnb entered the Chinese market in 2015 – the same year in which Tujia became a unicorn. The global giant has been slow to expand in China, with 80,000 listings compared to Tujia’s 400,000. Indeed in 2017, Airbnb Inc's founders were moments away from merging their China business with Tujia. Chesky decided to block the deal out of concern that it would harm the Airbnb brand.
Afaik, Airbnb focuses on the quality of its listings. The company has visited thousands of houses and removed those that do not meet quality standards. The company launched Airbnb Plus, a premium service. The company works with opinion leaders and adapts its products to the market. Thus, apartments can be ordered through mini-programs in WeChat, and checkout using WeChat Pay and Alipay.
Link to article in Bangkok Post: https://www.bangkokpost.com/thailand/special-reports/1475857... (2017)