huh > Most of our guests discover Airbnb organically, with approximately 91% of all traffic to Airbnb coming through direct or unpaid channels during the nine months ended September 30, 2020. Anyone know what % of traffic to Bookings and Expedia (and others) are paid vs unpaid? 91% unpaid seems really high, and I wonder if it's because Airbnb is so differentiated / people want to "Airbnb" a place (vs. "stay somewhere…
Great breakdown by Casey Winters on the strategies - https://news.greylock.com/four-strategies-to-win-big-with-lo... - showing that there are different strategies, and not one absolute best.