Earlier quoted context omitted.
"How do we get these companies to stop behaving like this?" "Vote with your wallet!" "Not like that!!"
Buying and returning is just a petty, wasteful thing to do.
Companies DO care when people return something, because that is pure signal. "I got it because I thought I would like it and I don't" is a much different signal than "I have no idea what you think because I never interacted with you". That is likely one of the most effective ways to make a company sit up and take notice, the return rate of a product is a key indicator of its success.
I really don't see that there's anything to disagree with there. Loving Apple, as you may, doesn't make the above point wrong.