"Across the iPhone family, we’re removing the power adapter and EarPods that often go unused, but including the fast-charging USB‑C to Lightning cable that most people need." Ouch. Do most people really not use the power adapter?
Of course, the right thing to do here would be to drop the price of the phone by some token amount, like £10. Sure the environment benefit is real, but the real driving force is that Apple makes an extra 1% margin on every phone.