I'm surprised at all of the negativity here. The changes proposed would be great for developers, even if (most) of the companies involved are shady, their reasons are selfish, and the obvious "astroturfiness" of the website is laughably dissonant and reeks like a dirty think tank that hasn't been cleaned in months. Apple has no qualms about absolutely screwing developers historically. I'm happy to see some pushback.
I have also been really surprised with the whole debate on this saga here. For developers, this looks like such a no brainer because they should personally relate to what these companies are asking for.
Having to deal with a multitude of stores run by companies that are even shadier than Apple is not good.