Rumor has it AMD has a competitive GPU but will not pursue the high-end market mostly because of their limited TSMC slots, they can make much more money from a CPU wafer than a GPU one ( due to area size and yield ) But I really hope I'm wrong and they kick Nvidia ass since they become such intolerable arrogant anti-competitive pricks in the last +10 years.
If they can land a decent GPU that’s between the 3080 and 3090 for an affordable price people will buy it.
They don’t need to beat the 3090 to win, I think that ship has sailed, let Nvidia have the high end market, there’s still plenty of space in the midrange, low end to succeed.