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What exactly, and please be specific, do you think Apple is doing that is wrong? It is not clear from your comments.
In the case of Microsoft, they denied the Xbox gaming app on the store after it had already been going through wide beta use on ios. They denied it on the grounds that they need to review every xbox game. Which is nonsense. They don't review every netflix movie, they don't review every spotify song, they don't review other content. The app that was denied doesn't actually download the games either, its a remote/onlin…
Amazon didn't cut a deal, you can't subscribe to prime video in the app without using Apple's IAP payment system. You can only subscribe outside the app.