This is a very bad look on Apple. Regardless of the enforceability of their agreements, the sense of entitlement that underlies Apple’s position is shocking. The claim that Epic has “lined [its] pockets at Apple’s expense” implies that Apple deserves to sit in the middle of every transaction that happens on their devices and take a margin. This is the world’s most valuable company we’re talking about here; assertions…
Isn't a better analogy that car dealerships deserve revenue for selling Toyota's cars? Running an app store and providing a safe platform for users isn't free right?
That depends. Is the car dealership making it impossible for me, as a buyer, to buy from different car dealerships, and forcing me to only buy it from them?
That would be a more similar analogy.
Epic would likely not have any problem at all, if it was possible to easily install the epic app store on the iPhone. But its not. Because Apple makes it almost impossible for competitors to install other app stores on the iPhone.