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Ad Fraud on LinkedIn

samueljscott.com

81–90 of 286 posts

Re: Ad Fraud on LinkedIn

#81

LinkedIn is the weirdest product ever. Everybody is there, nobody is using it for anything. Except shady recruiters.

Lots of people use it. The feed aspect of it is useless. But in terms of a network it's great. I've found 2 out of my last 3 jobs there. Assume it's also great for organic marketing as well where you target associates of your current clients.

Re: Ad Fraud on LinkedIn

#82
The use of the term "study" is quite misleading. This is hardly a "study".

I think the title should be "Someone has a bad experience marketing on LinkedIn, gets frustrated, and assumes LinkedIn is to blame".

Re: Ad Fraud on LinkedIn

#84
post #74
post #28

Earlier quoted context omitted.

"LinkedIn says 11, our server logs show 10, our actual reporting software's only showing 8 people. The only reason that we would not see them pop up in this logging tool is that they were on the site and bounced so quickly that the logging tool was unable to load and capture anything of their session [We've went back and forth will the session recording company multiple times to confirm that]" Seems awareness of ad/t…

The users we are talking about started by clicking an ad on LinkedIn. Seems pretty safe to assume they're not running ad blockers?

What do you think are all those articles on your LinkedIn feed?

Re: Ad Fraud on LinkedIn

#85

I don't quite understand the economics of the ad fraud on the closed (on site) LinkedIn ads. How does a third party (not LinkedIn, and not the advertiser) make money from this?

I don't think they are intending to make money on the clicks itself, but having a bot click on ads would seem to make it appear more "real" and less likely to get discovered.

Re: Ad Fraud on LinkedIn

#86
post #76

Earlier quoted context omitted.

Fraud is not a valid way to fulfill your end of a contract ;)

That only matters if you can prove there was fraud.

If LI were still a public company, this behaviour would destroy their stock price. There is something to be said for public markets and accountability.

Re: Ad Fraud on LinkedIn

#87
post #28

Earlier quoted context omitted.

"LinkedIn says 11, our server logs show 10, our actual reporting software's only showing 8 people. The only reason that we would not see them pop up in this logging tool is that they were on the site and bounced so quickly that the logging tool was unable to load and capture anything of their session [We've went back and forth will the session recording company multiple times to confirm that]" Seems awareness of ad/t…

> The only reason that we would not see them pop up in this logging tool is that they were on the site and bounced so quickly that the logging tool was unable to load and capture anything of their session. I'm really happy to hear this shows up in site metrics, since it's exactly what I do when I follow a link into ad-laden crap. I don't block ads by default, but I also have zero tolerance for keeping crap open.

Or the pop-up filled marketing sites. "Come chat with us." "Click this big banner for a discount." "Come to this webinar if you can't find the small X to close this banner." "This site uses cookies." "Watch these fifty background animations play."

Re: Ad Fraud on LinkedIn

#88

LinkedIn is one of those things you have and probably only use when you need a job or are desperate for clients. No one is there to get decent information or to genuinely connect with people. It's the digital equivalent of the super fake networking seminars people go to. Everyone is a seller and on one is a buyer. Makes sense that their ad network is sketchy and buggy.

I know plenty of technical founders who are quite active on LinkedIn. Without disclosing any names, I can assure you they are not looking for new jobs or desperate for anything.

At one point I was convinced that everybody is leaving FB just because I and a few people I knew were leaving FB. Years later it's still a dominant social network. Beware of confirmation bias and the firehouse effect[0].

[0] https://www.goodreads.com/quotes/7517531-veteran-trader-mart...

Re: Ad Fraud on LinkedIn

#89

Earlier quoted context omitted.

I'm sure Facebook will be lower than this in terms of awareness of adblock, considering the number of oldies there (including my relatives) who can't distinguish between sponsored content and original content. I'm honestly surprised LinkedIn has such high numbers, since I assumed the LinkedIn crowd would be more technologically savvy.

Tech savvy crowd and engineers probably only use linkedin once a full moon to fill out their details. The rest are recruiters, PR, management, students, and so on. Those are the regulars. You don't use linkedin when you have a job unless that is your job.

Employed engineer here. I use linkedin to network and as a result I get a few inbound recruiting requests a week. Most are contract roles I'm not interested in, but some are for interesting companies that I wouldn't have found on a job board. I try to take interviews for the latter.

Going through an interview with nothing to lose helps me keep up my networking and interviewing soft skills. The best time to find a job is when you don't need one.

Re: Ad Fraud on LinkedIn

#90
A sample size of of 2,000 impressions is absolutely useless. Even the larger example is completely useless.

I don’t even considering analyzing a campaign with less than 50k impressions, and I won’t look at a variable if it’s under 10k. Realistically I want a few hundred thousand impressions before trying to make big claims about fraud.

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