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Ad Fraud on LinkedIn

samueljscott.com

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Re: Ad Fraud on LinkedIn

#41

Post by derwiki »

motohagiography wrote: post #10

I lost a couple of thousand dollars using their services (literally 5x my ad budget) because they "refill" your ad account based on the ceiling you intend to spend - without an email notification or other notification in your main profile. It cycled through my ~$300 ad budget and charged me that amount multiple times before I caught it on my bill. Never received the refund they said they'd send either. People say tha…

This sort of reason is exactly why I started using one time credit cards (privacy) for new service signups.

Re: Ad Fraud on LinkedIn

#42

Post by tonyedgecombe »

mgav wrote: post #19

A pay-for-performance model (e.g. pay per sale) eliminates all the risk for advertisers. Does this exist anywhere, aside from affiliate deals? I'd be happy to pay 50% for each digital product sale, since those are 96% profit.

>I'd be happy to pay 50% for each digital product sale

You will have to when the advertising network figures out the value of a sale.

Re: Ad Fraud on LinkedIn

#43

Post by jkinudsjknds »

LeonM wrote: post #7

I advertised on LI about a year ago. I had reasonable success (in terms of new leads/signups). Here is what I remember from the experience. I found that the interface for managing ads was terribly buggy and shouldn't even be considered production ready. One bug that I remember is that it wasn't possible to remove ads, and the button to suspend an add didn't work most of the time. In typical LI fashion the interface w…

> One bug that I remember is that it wasn't possible to remove ads, and the button to suspend an add didn't work most of the time.

I've hit that one. Usually I found I was able to delete an ad if I started by creating two more. It's like a reverse hydra kind of thing.

Re: Ad Fraud on LinkedIn

#44

Post by tonyedgecombe »

pjc50 wrote: post #6
pixl97 wrote: post #3

Earlier quoted context omitted.

>I thought the whole point of a corporation is that it is greater than one person. No, it is the limited liability. Don't want to lose your house because of a bad business deal.

Exactly - although most jurisdictions do require that a corporation have more than one person involved; in the UK you can have a corporation with one director but it must have a secretary as well.

When I was contracting a lot of my peers got forced into having a limited company as their clients didn't want to be deemed their employer.

Re: Ad Fraud on LinkedIn

#45

Post by jabroni_salad »

dgellow wrote: post #40
chrisseaton wrote: post #8

> “You’ll see the call to action is ‘Request Demo,'” Gellis said. “So, arguably, a user who sees this ad and clicks legitimately on it will be looking to get a demo of the analytics tool we were marketing. This guy is deluded. People click random things to get more info, and they might not have liked the more info they got so didn’t go ahead with the demo.

I stopped reading the content of marketing websites ages ago, I just click on whatever is big and orange or other flashy colors until I see something that looks like a list of features, or whatever I'm looking for ¯\_(ツ)_/¯. I don't expect to be the only one to have this marketing blindness. I guess I'm a bot based on my behaviour?

If the landing page has a bunch of soft stuff like 'expands synergy' on it I am just going to assume I was not the target audience. I'm not a CEO, I'm a practitioner. Put something crunchy in there. Sorry you guys wasted your marketing budget on a mistargeted ad lmao.

Re: Ad Fraud on LinkedIn

#46

Post by sct202 »

baobabKoodaa wrote: post #20

> Error establishing a database connection Based on the title I'm guessing this could have been delivered as a static web page delivered by a CDN. I've never understood why some people want to set up their own web servers to deliver static content.

IP lookup says it's hosted by a shared web host (InMotion), so the writer isn't running his own server.

Re: Ad Fraud on LinkedIn

#48

Post by _jal »

glutamate wrote: post #29

I don't know anything about LinkedIn ads, but I watched some of the video that this post is based on: https://www.youtube.com/watch?v=jKuyxgWuiRM It sounds like they are moaning that their client side rendered React-based landing page had a lot of bounces which they don't believe because client side rendered react pages are known to be "very very fast" and "some of the very fastest available technology". (This is aro…

I'm pretty sure I'm a bot to a lot of these sites - JS is disabled by default, selectively enabled sometimes.

When greeted by a blank page, I frequently "react" by just going elsewhere.

Re: Ad Fraud on LinkedIn

#49

Post by user5994461 »

Archit3ch wrote: post #38
Nextgrid wrote: post #16

Earlier quoted context omitted.

Or a chargeback for that matter.

If they advertise increased click-through rate and they increase it, what stops them from claiming they fulfilled their end of the bargain? It could even be click bots.

Fraud is not a valid way to fulfill your end of a contract ;)

Re: Ad Fraud on LinkedIn

#50

Post by baybal2 »

> LinkedIn Ads network is likely awash in mistaken clicks and bot traffic

Just like every single other adnet? The very fact of massive adfraud groups allegedly specialising on one or another net means that they must be making money somehow.

By the definition, those guy must be one step ahead of the adnet, or they don't make money, and fizzle in a few months.

My impression is that there are groups which have consistently defeated all, and every bot detection method the entirety of ad industry threw on them.

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