They basically want Google/fb/? to be upfront with all changes. The goal is clearly to give aussie media outlet an unfair advantage and let them use this information to manipulate the ranking algorithm and/or bypass whatever restrictions are put in place. These info need to be "in terms that are readily comprehensible".
IANAL, but here's a few (reformatted) articles from the draft:
52M:
Google/fb/? will need to give aussie media companies access to:
- a list and explanation of the data that the digital platform service collects (whether or not it shares the data with the registered news business) about the registered news business’ users through their engagement with covered news content made available by the digital platform service;
- a list and explanation of the data that the digital platform service currently has a practice of making available to registered news businesses;
My interpretation: these companies will be required by law to share more user data than they currently do.
52N:
- if: changes are planned to be made to an algorithm of the digital platform service; and the changes are likely to have a significant effect on the ranking of the registered news business’ covered news content made available by the digital platform service.
- then: notice of the change is given to the registered news business corporation for the registered news business at least 28 days before the change is made
My interpretation:
The government wants aussie media companies to be able to be proactive and change their site/service so that ranking changes are minimised
52O:
- if: the changes are specifically designed to have an effect on the ranking or display of content behind a paywall.
- then: notice of the change is given to the registered news business corporation for the registered news business; and the notice is given at least 28 days before the change is made;
My interpretation:
media companies don't like when Google penalises paywalls. This will give them a 28 day window to change how they do paywall so that Google won't be able to detect it. Like a whack a mole where you have to announce what you are about to hit
and this keeps going:
- 52P: 28 days notice for changes to how news items are displayed
- 52Q: 28 days notice for changes to advertising (if it affects news)
- 52S: media outlet must be able to moderate comments on their items (does that include comments on shared items? surely not?)
Draft: https://www.accc.gov.au/system/files/Exposure%20Draft%20Bill...