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Facebook isn’t happy about Apple’s upcoming ad tracking restrictions

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Re: Facebook isn’t happy about Apple’s upcoming ad tracking restrictions

#102

Earlier quoted context omitted.

Isn’t it common knowledge at this point that our browsing history is used to target ads? Who hasn’t had the experience of searching for a product and then seeing ads for it?

For starters, it's not just browsing history but all of your activity on pages or in apps that use Facebook's spywa..."ads". This includes activity times, connections to other users, and even proximity to places or other people (Bluetooth beacons etc). This is all on top of the voluntary PII you might have fed directly into a Facebook profile or the shadow profile they helpfully created for you when your friend uploa…

> They're selling dossiers on you to groups literally trying to gaslight and manipulate you, to subconsciously influence you to do things, or to just make you generally feel like shit.

Where can I find one of these dossiers? Or at least a screenshot example of a dossier that someone bought from Facebook?

Surely you wouldn't make a claim without seeing proof of this behavior happening. That would misinform people and your not trying to do that, right?

Re: Facebook isn’t happy about Apple’s upcoming ad tracking restrictions

#103
This change is good for Facebook. When it plays out that way they just don't want to get blamed for it.

A lot of articles seem to think Facebook won't be able to monetize you anymore. Far from the case. Within their apps -- the Facebook app, Instagram -- where they make most of their profit, there won't be any change. They don't need anything like IDFA because you're signed in.

What this will hurt is the ROI on non-Facebook apps. Publishers will get less money & advertisers will see less return.

So where will those dollars start to shift to?

Facebook.

Re: Facebook isn’t happy about Apple’s upcoming ad tracking restrictions

#104

Earlier quoted context omitted.

Isn’t it common knowledge at this point that our browsing history is used to target ads? Who hasn’t had the experience of searching for a product and then seeing ads for it?

For starters, it's not just browsing history but all of your activity on pages or in apps that use Facebook's spywa..."ads". This includes activity times, connections to other users, and even proximity to places or other people (Bluetooth beacons etc). This is all on top of the voluntary PII you might have fed directly into a Facebook profile or the shadow profile they helpfully created for you when your friend uploa…

I think these (to the extent they are true) are just a bunch of synonyms for ad targeting, which people already intuitively understand. If an ad is targeted at you, obviously the information needed to do that has to exist somewhere. People may not know the technical terminology, but they understand it. I’m not just talking about the tech filter bubble. When I visit my rural family home, people talk to me about it. They joke about what the algorithm will think of this or that activity they do on a phone.

It’s not true that you can just buy a dossier on someone from Google or Facebook. That would make no sense, their business is rationing the use of that data by selling inferences (the gold eggs), not by selling the model (the golden goose).

Re: Facebook isn’t happy about Apple’s upcoming ad tracking restrictions

#106
post #62

Earlier quoted context omitted.

Aren't they free to make their app not work at all without this setting? If so, then they must still find enough in letting you use facebook without it, even if less than they would like.

IIRC, Apple’s rules say an app is prohibited from not functioning if it’s denied permission.

Oh you may be right, sorry. I guess it's supposed to offer what functionality it can, like voice calls but no video if you decline camera permissions.

Re: Facebook isn’t happy about Apple’s upcoming ad tracking restrictions

#107
post #12

Not a rhetoric question, I'm honestly curious: Has there been any case where an entity who complained about Apple's restrictions, turned out to genuinely be in the favor of users, instead of just trying to make more money?

These are not exclusives. You can be in favor of users and also happen to make more money.

“Instead of just about money” and asking for specific examples where the complainant actually did something that benefited end users.

Re: Facebook isn’t happy about Apple’s upcoming ad tracking restrictions

#108

Not a rhetoric question, I'm honestly curious: Has there been any case where an entity who complained about Apple's restrictions, turned out to genuinely be in the favor of users, instead of just trying to make more money?

This is genuinely in favor of users and small business: https://www.cnbc.com/2020/08/14/facebook-says-apple-refused-... For example, some of my friends run a dog care training business and they had to switch to using facebook streaming to make money. This 30% fee is something they are quite unhappy about because it runs in the thousands of dollars for their scenario.

> some of my friends

I have my doubts about a new user account being specifically created to post an unverifiable anecdote.

And ironically, that link is unreadable when using an ad blocker.

Re: Facebook isn’t happy about Apple’s upcoming ad tracking restrictions

#109
This may actually be good. For years, all the mobile app developers had motto "iOS first", because iOS users are bringing more revenue per install. If ads in iOS apps will underperform because of Apple keeping all the user's data to itself, those money could flow to Android devices.

Re: Facebook isn’t happy about Apple’s upcoming ad tracking restrictions

#110

Earlier quoted context omitted.

For starters, it's not just browsing history but all of your activity on pages or in apps that use Facebook's spywa..."ads". This includes activity times, connections to other users, and even proximity to places or other people (Bluetooth beacons etc). This is all on top of the voluntary PII you might have fed directly into a Facebook profile or the shadow profile they helpfully created for you when your friend uploa…

> They're selling dossiers on you to groups literally trying to gaslight and manipulate you, to subconsciously influence you to do things, or to just make you generally feel like shit. Where can I find one of these dossiers? Or at least a screenshot example of a dossier that someone bought from Facebook? Surely you wouldn't make a claim without seeing proof of this behavior happening. That would misinform people and…

Who needs a screenshot? Look at your own[0]. Yeah I am[1] trying to misinform[2] people[3].

[0] https://m.facebook.com/help/212802592074644 [1] https://money.cnn.com/2018/03/24/technology/facebook-data/in... [2] https://www.buzzfeednews.com/article/katienotopoulos/faceboo... [3] https://www.cnbc.com/2018/03/20/how-to-see-which-facebook-ap...

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