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Facebook isn’t happy about Apple’s upcoming ad tracking restrictions

techcrunch.com

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Re: Facebook isn’t happy about Apple’s upcoming ad tracking restrictions

#41

Post by jug »

ghj wrote: post #31
hn_throwaway_99 wrote: post #21

Earlier quoted context omitted.

> If it's detremental to your business to not be able to track users on such a granular level, it's a bad business. Except that Apple still allows tracking on this granular level, it's just that now they have to explicitly ask users to allow this. Says a lot about Facebook's (and others) business model if it only works when the vast majority of users are mostly unaware of the amount of tracking they do, but the minut…

To be fair if you add an opt-in step to anything, it will kill that thing. No moral judgement, just human laziness. If it doesn't kill it, it still becomes something everyone loathes (e.g., how you need an extra click to accept cookies on every site you use).

I think it’s a stretch to call Apple’s solution opt-in. It is answering to a Yes/No question where your reply to allow tracking is no more obnoxious than to prevent it.

Re: Facebook isn’t happy about Apple’s upcoming ad tracking restrictions

#43

Post by tmhrtly »

maps7 wrote: post #40
cortesoft wrote: post #35

Earlier quoted context omitted.

Wouldn't the value in this situation be "you get to use Facebook"? If they didn't make money off their users, Facebook wouldn't exist. Would you be ok if they did it that way? A warning that says "by using Facebook, you are agreeing to be tracked", at which point the user could either continue or uninstall the app?

I think the new changes will hurt facebook competitors more. Everyone knows Facebook and it has a brand. They want to collect some info? Most people won't care - they just want to use the app like they always have. They might think twice with a new app that they don't know

I hope it might have the effect that those newer apps instead choose to innovate with their business models and pursue directions that don't require the user to sacrifice their privacy.

Re: Facebook isn’t happy about Apple’s upcoming ad tracking restrictions

#44

Post by jariel »

cheeze wrote: post #2

... And nothing of value was lost. If it's detremental to your business to not be able to track users on such a granular level, it's a bad business. I'm sure Facebook will survive here. 100% biased, can't stand that company.

"... And nothing of value was lost."

This is definitely not true. There is considerable value in advertising, it's just not apparent to you.

In fact - advertising that is 'well targeted' is considerably less annoying than ads that are poorly targetted.

The economic value of a well targeted ad is probably 10x otherwise.

Ergo - unless you are willing to pay for apps - you might now see 10x more ads appearing on pages than otherwise.

The moment you build something, and have to get the word out - your perspective will turn right upside down. As a creator you don't want to bother people who are not interested, but you definitely want to put up ads for those who may be.

A lot of ads are just a waste of time, but there is a lot of efficiency in the communication there and that has value.

The better we are able to connect people with the things they want, the better we all are.

Of course, privacy matters as well, and this presents with a great paradox, in that, losing privacy may not be worth it for some people, but it's surprisingly hard to be objective when we've only been on one side of the fence.

Re: Facebook isn’t happy about Apple’s upcoming ad tracking restrictions

#45

Post by jariel »

cblconfederate wrote: post #5

> Now Apple is going to slowly shut off the oxygen in order to take the value for themselves. what happened was that developers left the facebook platform and all those viral games consolidated into zynga . Also , with targeted channels closed, ad money will have to flow to non-targeted ads, which actually benefits small publishers who can sell a lot of impressions. It's not like ad spending will stop

Gaming devs leaving facebook is not part of the equation and switching to non-targeted ads absolutely does not benefit publishers - their ads are now worth 10x less than they were before. Any 'small publisher' using FB display ads will be hurt by this. For better or worse.

Re: Facebook isn’t happy about Apple’s upcoming ad tracking restrictions

#46

Post by ethanbond »

clement_b wrote: post #34

This is a tsunami for ad tech. Facebook just being the tip of the iceberg here. Tracking or not tracking is not really the topic here. Rather, this is yet another proof of how abusive Apple is. They claim killing IDFA is for the sake of users' privacy, while they do track users and their behavior and feed them sponsored search results on the App Store (via Apple Search Ads). This ability is just too good to share! Ap…

Good luck convincing Apple users that they’re the bad guys here.

“Facebook (renowned monopolist) needs the right to take your data, otherwise Apple is a monopoly!” is really, really unconvincing.

Re: Facebook isn’t happy about Apple’s upcoming ad tracking restrictions

#47

Post by cma »

ghj wrote: post #31
hn_throwaway_99 wrote: post #21

Earlier quoted context omitted.

> If it's detremental to your business to not be able to track users on such a granular level, it's a bad business. Except that Apple still allows tracking on this granular level, it's just that now they have to explicitly ask users to allow this. Says a lot about Facebook's (and others) business model if it only works when the vast majority of users are mostly unaware of the amount of tracking they do, but the minut…

To be fair if you add an opt-in step to anything, it will kill that thing. No moral judgement, just human laziness. If it doesn't kill it, it still becomes something everyone loathes (e.g., how you need an extra click to accept cookies on every site you use).

Most people gladly opt in to use their webcam for Zoom.

Re: Facebook isn’t happy about Apple’s upcoming ad tracking restrictions

#48

Post by fsflover »

Razengan wrote: post #11

Not a rhetoric question, I'm honestly curious: Has there been any case where an entity who complained about Apple's restrictions, turned out to genuinely be in the favor of users, instead of just trying to make more money?

https://wp.puri.sm/posts/apple-is-right-about-privacy-but-wr...

Re: Facebook isn’t happy about Apple’s upcoming ad tracking restrictions

#49

Post by celestialcheese »

cblconfederate wrote: post #5

> Now Apple is going to slowly shut off the oxygen in order to take the value for themselves. what happened was that developers left the facebook platform and all those viral games consolidated into zynga . Also , with targeted channels closed, ad money will have to flow to non-targeted ads, which actually benefits small publishers who can sell a lot of impressions. It's not like ad spending will stop

Untargeted ads are worse for small publishers, not better. Avg cpms right now for targeted ads are around $3-3.50. Untargeted, ~$.50 (Safari/Firefox CPMs).

What I think we'll see is ad spend will flow more to the walled gardens since targeted ads still will be available, and perform significantly better than untargeted.

Source: I own websites that make money with ads.

Re: Facebook isn’t happy about Apple’s upcoming ad tracking restrictions

#50

Post by asutekku »

jokoon wrote: post #30
cheeze wrote: post #2

... And nothing of value was lost. If it's detremental to your business to not be able to track users on such a granular level, it's a bad business. I'm sure Facebook will survive here. 100% biased, can't stand that company.

Why do you think it will survive? If one is optimistic, this could be the the downfall of facebook. If FB is scummy it doesn't increase its chances of survival. To be honest I'm sure there will be millions of other opportunities to gather data, by other companies. Facebook does it the easy way. Data gathering is a business now, I'm sure there are people who specialize in data gathering operations, a little like oil p…

Why would it not survive? Facebook is a huge advertsing platform. Only thing that changes is that they can’t target iOS users as well as before, but that’s it. People will still pay fb to show ads.
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