When I visited the PNC in 2015 I peregrinated all the way from Seattle (WA) to Portland (OR) simply for the joy of visiting Powell’s . I even chose my hotel to be as close as possible (which turned out to be the very hip ACE Hotel, which was another amazing experience). These places may be retail businesses, but they’re also basically priceless experiences that should be viewed as public goods.
Unfortunately we haven't found a great way to price externalities correctly - whether the positive externalities of a local bookshop, or the negative externalities of online commerce. Of course, there are negative externalities to local stores (people demand the right to drive there, for some odd reason, though Portland does better here than most), and positive externalities to online shopping (more efficient distrib…
Still, seems like Powell's experience is all about the books themselves, so that value should be well captured in increased sales.