Earlier quoted context omitted.
> It's really too bad that they haven't rolled this out for 1080p too Maybe they will? But it matters most for 4K performance, so that's where they started? > encoders (x264, x265, etc) already have their own rate control algorithms But they simply operate on a stream without taking future frames into account. This does a first entire pass on the film holistically to determine where keyframes should go and settings p…
Existing encoders have suported this for ages using multipass. In the first pass of multipass encoding, the input data from the source clip is analyzed and stored in a log file. In the second pass, the collected data from the first pass is used to achieve the best encoding quality. In video encoding, two-pass encoding is usually controlled by the average bitrate setting or by the bitrate range setting (minimal and ma…
Also, you're making a slight mistake. About a decade ago (?), x264 was changed so that even 2-pass mode is really just using CRF under the hood. It's not "achieving the best quality", it's just figuring out what quantizers you need to hit your average bitrate target exactly. Some more information about that here: https://trac.ffmpeg.org/wiki/Encode/H.264
> normal 1-pass CBR encoding
You may be confusing constant bitrate (which no one should ever use) with CRF (constant rate factor), which varies the bitrate from frame to frame and scene to scene, without having to do a 2 pass encode.