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Apple Terminates Epic Games' Developer Account

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Re: Apple Terminates Epic Games' Developer Account

#471

Apple is a monopoly. When Microsoft was investigated and fined for anti-trust behaviors, it hasn't engaged in this level of abuse.

The monopoly word gets thrown around a lot in this context. But it's not clear where the monopoly is, in a legal, anti-competitive sense. Can you define what Apple's market monopoly is?

Re: Apple Terminates Epic Games' Developer Account

#472

Earlier quoted context omitted.

Could you provide any info showing that Apple was definitely going to block all unreal engine powered iOS apps from the App Store? Ideally definitive evidence.

Apple was not going to explicitly block Unreal Engine from the App Store, but instead they were going to terminate a different Apple Developer Account that Epic uses for Unreal, hindering them from developing it on Apple platforms.

Ah. Epic International. If apple has blocked that other account, would it have removed all Unreal Engine powered iOS apps from the App Store, just like all Epic games are now removed from the App Store?

I press this question because IMO that would be a serious tactical mistake on Apple’s part, and it’s surprising that Apple would make it (even incidentally). The judge’s injunction may have saved Apple from itself.

But I don’t know if it’s true that all UE iOS apps would be removed, if Apple terminated that other account. It seems like no one has given a concrete, conclusive answer.

It’s like blocking all apps that happen to use the leftpad library. It’s not those apps’ fault for what Epic is doing with Epic Store. It’s completely unrelated. And it would be worrisome if, by Apple’s decision, all businesses who built their futures on Unreal Engine were put out of business overnight.

Re: Apple Terminates Epic Games' Developer Account

#473
post #387

My feeling is that this whole situation is mostly going as Tim Sweeney intended. He was itching for a fight, wanted to sue Apple. The harsher that Apple retaliates, the better Epic's court case. Apple is playing right into his hands. Did Sweeney anticipate Apple's threat to Unreal Engine? Maybe, maybe not. But the temporary restraining order did block that threat, at least for now. I don't think Epic ever intended to…

I am wondering how much Apple/iOS would be harmed by Unreal Engine goes away. Are they much better than the alternatives? I don't know.

Re: Apple Terminates Epic Games' Developer Account

#474
post #457
post #387

My feeling is that this whole situation is mostly going as Tim Sweeney intended. He was itching for a fight, wanted to sue Apple. The harsher that Apple retaliates, the better Epic's court case. Apple is playing right into his hands. Did Sweeney anticipate Apple's threat to Unreal Engine? Maybe, maybe not. But the temporary restraining order did block that threat, at least for now. I don't think Epic ever intended to…

> In the short term, Epic loses money by not having Fortnite on Apple devices. Will they though? For all the players who already had the app they still have access to Epic's payment system meaning they're making 20% more on those transactions. I'm not sure that new user purchases will be > 20% they make in the short term from those existing users.

What are they going to buy? All the new content is on the other platforms.

Re: Apple Terminates Epic Games' Developer Account

#476
post #428
post #387

My feeling is that this whole situation is mostly going as Tim Sweeney intended. He was itching for a fight, wanted to sue Apple. The harsher that Apple retaliates, the better Epic's court case. Apple is playing right into his hands. Did Sweeney anticipate Apple's threat to Unreal Engine? Maybe, maybe not. But the temporary restraining order did block that threat, at least for now. I don't think Epic ever intended to…

> I don't think Epic ever intended to release the new Fortnite season on Apple platforms. Epic probably doesn't care much about Apple platforms. 80% of Fortnite players are on console. I doubt macOS accounts for more than 1-2%. https://newzoo.com/insights/articles/newzoos-battle-royale-s...

And ironically Epic is mum on all those consoles that take the exact same cut that Apple does.

The iPhone is merely another console. Really hard for me to see why this is controversial, or why Epic thinks that Apple can have a monopoly over their console while somehow Sony, Microsoft, and Nintendo don’t...

Re: Apple Terminates Epic Games' Developer Account

#477

Earlier quoted context omitted.

I am not sure why this fallacy continues to be repeated in every Apple thread. Apple currently has 46% US market share [1] and 14% global market share [2]. This is far from monopoly power. By contrast, Microsoft had 95% market share during their antitrust suit. [3] [1] https://www.counterpointresearch.com/us-market-smartphone-sh... [2] https://www.counterpointresearch.com/global-smartphone-share... [3] https://schola…

First, these statistics are for phones shipped, not current active users of said phones. It's well known that iPhone users tend to hold on to their phone for longer before upgrading compared to Android users, who often switch phones much earlier. You need to look at operating-system market share based on active users(e.g. web tracking), not "who upgraded their phone this quarter". In that regard, Apple has over 56% m…

> First, these statistics are for phones shipped, not current active users of said phones.

That's fair, however I don't believe web usage is the correct metric to use either. In any case the numbers are still a far cry from the 95% Microsoft held during their antitrust case.

> Mac software doesn't "compete" with Windows software because people tend to have one device or the other.

By that logic Nintendo games don't "compete" with Xbox or Playstation games. I disagree with this narrowly defined view of the market in which Nintendo games, Xbox games, and Playstation games are viewed as competing in three separate markets, instead of competing in the overall video game market.

> They're arguing a monopoly specifically of iOS software distribution.

I disagree that this is a valid antitrust market and I think Epic is going to have a hard time convincing a court to accept this narrow market definition. US courts generally frown upon treating aftermarkets of a single brand's product as a valid antitrust market unless specific circumstances are met.

Those circumstances usually involve situations where the consumer lacks information about aftermarket restrictions or policies when the original product is purchased. In this case, iPhone customers know when they buy an iPhone that they will only be able to install apps via the App Store. If they are unhappy with this limitation they have an option of buying a different phone without such limitations. If they decide to go ahead and buy anyway, they did so knowingly, therefore antitrust liability is not likely in those circumstances.

> This is going to come down to how a court interprets this

I think many people are going to be disappointed by this. Aftermarket scenarios are not uncommon in antitrust law and the existing precedent is not in Epic's favor.

Re: Apple Terminates Epic Games' Developer Account

#478

Earlier quoted context omitted.

Could you provide any info showing that Apple was definitely going to block all unreal engine powered iOS apps from the App Store? Ideally definitive evidence.

Well, how could Epic continue developing unreal engine for iOS without a developer account?

> Apple originally wanted to terminate the developer accounts of both Epic Games and Epic International, a separate account linked to Epic's Unreal Engine used by third-party app developers, but a judge issued a temporary restraining order preventing Apple from doing so.

Re: Apple Terminates Epic Games' Developer Account

#479
post #428

Earlier quoted context omitted.

> I don't think Epic ever intended to release the new Fortnite season on Apple platforms. Epic probably doesn't care much about Apple platforms. 80% of Fortnite players are on console. I doubt macOS accounts for more than 1-2%. https://newzoo.com/insights/articles/newzoos-battle-royale-s...

Sure but a fair few play on iOS. If Apple user revenue didn't matter to Epic why would they have even started this to begin with?

I wonder what percentage play exclusively on iOS though. If big spenders will spend on whatever is convenient it could be easily worth it to stop them from spending on iOS and get the cut back.

Re: Apple Terminates Epic Games' Developer Account

#480
If I were Apple, I would have embraced and extended what Epic was trying to do. Apple has always struggled with its gaming image, and iOS games barely deserve the game. Why not find a way of partnering with Epic that creates a better deal for them and accelerates platform innovation? Everyone would've won. It kind of boggles me that we're here, but now that we are I'm hoping Epic wins just to see how the landscape shifts afterward.
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