If it's anything like Siri, I'll pass. Went back to the iOS ecosystem last year after being in Android/Google land for the past decade. I used Google Assistant on a daily basis easily 20-30 times and 99% of the time it got me what I needed. Siri can't even do a 1/10th of the things I used GA for, and that 1/10th that it does, it does so poorly that I don't even bother anymore.
I'm a little surprised that Apple hasn't bought DuckDuckGo. Their privacy goals seem to mostly overlap and DuckDuckGo has really gotten good. Lately I've found them to be as good or better than Google for most technical or informational searches. The results are accurate and they seem to have less of a problem with bogus results from content scraping sites. Google really does shine at location based searches though.…
Apple would be better off just using the Bing API too.