Earlier quoted context omitted.
> but if you are in the business of making an app that's your mistake, right there.
So you don't use a smartphone? With apps? That people make?
oh cmon, clearly moonbug has a sense of humor.
Facebook says Apple’s new iPhone update will disrupt online advertising
71–80 of 90 posts
Re: Facebook says Apple’s new iPhone update will disrupt online advertising
#72Earlier quoted context omitted.
(1) yes, this decimation is what I want, unironically. I want to pay up front and then trust the app isn't doing shady sh*t, rather than not pay and hope that whatever shady stuff they're doing doesn't bite me too hard. The reason every app does shady stuff is because you can't compete as a legit app when Shady Shaun over there is "giving" it away. I want the ecosystem to be paid. (2) Apple's margin (from their distr…
Fine - you might be ok to pay it. But think about 100s of millions of users who aren't ok to pay for it. Now they don't have much choice since Apple took it away.
I guess I view Apple as a luxury ecosystem: I pay extra and get locked into a secondary ecosystem, and in return, they make lots of marginal improvements all over the place (privacy, camera, etc.) that make my life ever-so-slightly easier.
It's more than just $-for-product; 100s of millions of other users have Samsung, Google, etc. to buy from.
Re: Facebook says Apple’s new iPhone update will disrupt online advertising
#73Re: Facebook says Apple’s new iPhone update will disrupt online advertising
#74Earlier quoted context omitted.
> Get ready, as a user, to pay for these apps which were once free. A user will prioritize apps by value and pay for those that provide most value. Developer of valuable app will get paid. Is this a bad thing?
If it was user choice - this is fair. But a platform is making this decision for the users and in the process trying to extract value.
iOS 14 prompts for consent.[1]
[1] https://techcrunch.com/2020/06/22/apple-ios-14-ad-tracking/
Re: Facebook says Apple’s new iPhone update will disrupt online advertising
#75Earlier quoted context omitted.
I hope you realize what this means is that ads as a monetization model for apps is getting decimated. These apps will now have to explore alternate monetization models such as either making themselves paid or subscriptions. And guess what, Apple takes a 30% cut of it. If you are thinking Apple is a benevolent savior of privacy, you are absolutely wrong. All they are doing here is to hurt advertising so that more apps…
Additionally, this literally pushes more data into the hands of FB. Our FB advertising rep is already asking us to share more data with them to mitigate the impact of this change. People have become accustomed to ad measurement. Performance marketing is a thing for a reason. How will ad performance be measured now? FB is already rolling out a tool to do that, but only if you share more data with them (lifetime value…
Sounds like Apple needs to crack down harder.
Re: Facebook says Apple’s new iPhone update will disrupt online advertising
#76I might get myself an iPhone then...
Re: Facebook says Apple’s new iPhone update will disrupt online advertising
#77Re: Facebook says Apple’s new iPhone update will disrupt online advertising
#78Earlier quoted context omitted.
> Get ready, as a user, to pay for these apps which were once free. A user will prioritize apps by value and pay for those that provide most value. Developer of valuable app will get paid. Is this a bad thing?
If it was user choice - this is fair. But a platform is making this decision for the users and in the process trying to extract value.
"User choice" is still a thing?
Re: Facebook says Apple’s new iPhone update will disrupt online advertising
#79Earlier quoted context omitted.
> Get ready, as a user, to pay for these apps which were once free. A user will prioritize apps by value and pay for those that provide most value. Developer of valuable app will get paid. Is this a bad thing?
If it was user choice - this is fair. But a platform is making this decision for the users and in the process trying to extract value.
The change Apple is making will finally let users make the decision. Currently FB decides on behalf of users.
This seems like a straightforward example of something you should be applauding.
Re: Facebook says Apple’s new iPhone update will disrupt online advertising
#80Earlier quoted context omitted.
Don’t be silly this doesn’t take away advertising-supported apps whatsoever. They’re just taking away the ability to target users based on activity outside of the app, perhaps reducing the effectiveness of the targeting. Plenty of industries survived for centuries without these kinds of ads.
Facebook is literally saying that their Audience Network product will see 50% reduction in revenue. That means apps will see less revenue from using AN. This is likely a pattern across apps.
That reduction is based entirely on their prediction of how many users will not give consent to be tracked.
FB is going to use less accurate forms of tracking, so they simply won't be able to charge as much. I'm not going to feel bad for a company that has to work harder to circumvent the users wishes.