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Facebook says Apple’s new iPhone update will disrupt online advertising

wsj.com

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Re: Facebook says Apple’s new iPhone update will disrupt online advertising

#41

Post by robterrell »

curiousllama wrote: post #21

Initially, I was skeptical of the "good!" reactions. It's worrying/annoying when one company alone has the clout to massively impede a potential competitor (or legitimate service they simply dislike) in arbitrary ways. And then I read the subheadline of the article: > The social-media company says Apple’s privacy changes will affect its Audience Network business, which connects users’ Facebook identities with their o…

I understand why everyone's instant reaction might be "good," but if you are in the business of making an app, you will eventually need to get users for your app. Advertising is how that happens. That's because app store discovery was nerfed years ago, to make store search ads a revenue source. This Apple IDFA change will likely force you to redirect your ad spend from the Facebook Audience Network to Apple search ads.

Re: Facebook says Apple’s new iPhone update will disrupt online advertising

#42

Post by propogandist »

While Apple is trying to double down on privacy improvements, Google's aiming to build a bigger moat for their ad business with Android OS (>80% mobile OS marketshare) and Chrome (>70% browser marketshare) changes.

Google deserves the same amount of criticism, but the addiction to their free services keep users silent.

Re: Facebook says Apple’s new iPhone update will disrupt online advertising

#43

Post by shreddit »

fwiwm2c wrote: post #38
curiousllama wrote: post #21

Initially, I was skeptical of the "good!" reactions. It's worrying/annoying when one company alone has the clout to massively impede a potential competitor (or legitimate service they simply dislike) in arbitrary ways. And then I read the subheadline of the article: > The social-media company says Apple’s privacy changes will affect its Audience Network business, which connects users’ Facebook identities with their o…

I hope you realize what this means is that ads as a monetization model for apps is getting decimated. These apps will now have to explore alternate monetization models such as either making themselves paid or subscriptions. And guess what, Apple takes a 30% cut of it. If you are thinking Apple is a benevolent savior of privacy, you are absolutely wrong. All they are doing here is to hurt advertising so that more apps…

“Free” as in “you pay with your data”?

Re: Facebook says Apple’s new iPhone update will disrupt online advertising

#44

Post by moonbug »

robterrell wrote: post #41
curiousllama wrote: post #21

Initially, I was skeptical of the "good!" reactions. It's worrying/annoying when one company alone has the clout to massively impede a potential competitor (or legitimate service they simply dislike) in arbitrary ways. And then I read the subheadline of the article: > The social-media company says Apple’s privacy changes will affect its Audience Network business, which connects users’ Facebook identities with their o…

I understand why everyone's instant reaction might be "good," but if you are in the business of making an app, you will eventually need to get users for your app. Advertising is how that happens. That's because app store discovery was nerfed years ago, to make store search ads a revenue source. This Apple IDFA change will likely force you to redirect your ad spend from the Facebook Audience Network to Apple search ad…

> but if you are in the business of making an app

that's your mistake, right there.

Re: Facebook says Apple’s new iPhone update will disrupt online advertising

#45

Post by czzr »

robterrell wrote: post #41
curiousllama wrote: post #21

Initially, I was skeptical of the "good!" reactions. It's worrying/annoying when one company alone has the clout to massively impede a potential competitor (or legitimate service they simply dislike) in arbitrary ways. And then I read the subheadline of the article: > The social-media company says Apple’s privacy changes will affect its Audience Network business, which connects users’ Facebook identities with their o…

I understand why everyone's instant reaction might be "good," but if you are in the business of making an app, you will eventually need to get users for your app. Advertising is how that happens. That's because app store discovery was nerfed years ago, to make store search ads a revenue source. This Apple IDFA change will likely force you to redirect your ad spend from the Facebook Audience Network to Apple search ad…

Advertising existed before detailed tracking, and can exist perfectly well without it.

Perhaps it will be a little less effective, but we do not need to optimise our society to increasing the effectiveness of advertising.

Re: Facebook says Apple’s new iPhone update will disrupt online advertising

#46

Post by wincy »

supernova87a wrote: post #7

Everyone hates when their stable business model is disrupted. But in general, I don't think it should be the role of regulation (or lawsuits, or retaliatory business strategies) to protect people's business models -- unless there are compelling public interest/national security/etc reasons to do so. Someone will figure out how to thrive when conditions change. You're just mad because it's not you any more.

But think of all the horse manure shovelers and the horseshoe makers who will lose their jobs!

Re: Facebook says Apple’s new iPhone update will disrupt online advertising

#47

Post by techdragon »

fwiwm2c wrote: post #38
curiousllama wrote: post #21

Initially, I was skeptical of the "good!" reactions. It's worrying/annoying when one company alone has the clout to massively impede a potential competitor (or legitimate service they simply dislike) in arbitrary ways. And then I read the subheadline of the article: > The social-media company says Apple’s privacy changes will affect its Audience Network business, which connects users’ Facebook identities with their o…

I hope you realize what this means is that ads as a monetization model for apps is getting decimated. These apps will now have to explore alternate monetization models such as either making themselves paid or subscriptions. And guess what, Apple takes a 30% cut of it. If you are thinking Apple is a benevolent savior of privacy, you are absolutely wrong. All they are doing here is to hurt advertising so that more apps…

As someone who routinely asks myself how the fuck random useful utility apps and websites will pay for their costs. Good! More damn stuff needs to cost money so we have a damn choice.

I’m sick of being the product when I have the damn money to buy services and products but everyone from startups to solo devs seem hell bent on pursuing advertising driven revenue models. If this drives some more developers to build more sustainable products and services then as far as I’m concerned Apple did a good thing.

I’m not going to comment on the validity of Apple’s 30% cut because I don’t think they deserve 30% however that doesn’t change the fact that I think this is a good thing.

Re: Facebook says Apple’s new iPhone update will disrupt online advertising

#48

Post by Despegar »

fwiwm2c wrote: post #38
curiousllama wrote: post #21

Initially, I was skeptical of the "good!" reactions. It's worrying/annoying when one company alone has the clout to massively impede a potential competitor (or legitimate service they simply dislike) in arbitrary ways. And then I read the subheadline of the article: > The social-media company says Apple’s privacy changes will affect its Audience Network business, which connects users’ Facebook identities with their o…

I hope you realize what this means is that ads as a monetization model for apps is getting decimated. These apps will now have to explore alternate monetization models such as either making themselves paid or subscriptions. And guess what, Apple takes a 30% cut of it. If you are thinking Apple is a benevolent savior of privacy, you are absolutely wrong. All they are doing here is to hurt advertising so that more apps…

>All they are doing here is to hurt advertising so that more apps move to other models which lets Apple extract more value.

Sounds like a great business incentive to be pro-privacy to me. You can count on profit motive.

Re: Facebook says Apple’s new iPhone update will disrupt online advertising

#49

Post by actusual »

fwiwm2c wrote: post #38
curiousllama wrote: post #21

Initially, I was skeptical of the "good!" reactions. It's worrying/annoying when one company alone has the clout to massively impede a potential competitor (or legitimate service they simply dislike) in arbitrary ways. And then I read the subheadline of the article: > The social-media company says Apple’s privacy changes will affect its Audience Network business, which connects users’ Facebook identities with their o…

I hope you realize what this means is that ads as a monetization model for apps is getting decimated. These apps will now have to explore alternate monetization models such as either making themselves paid or subscriptions. And guess what, Apple takes a 30% cut of it. If you are thinking Apple is a benevolent savior of privacy, you are absolutely wrong. All they are doing here is to hurt advertising so that more apps…

Additionally, this literally pushes more data into the hands of FB. Our FB advertising rep is already asking us to share more data with them to mitigate the impact of this change.

People have become accustomed to ad measurement. Performance marketing is a thing for a reason. How will ad performance be measured now? FB is already rolling out a tool to do that, but only if you share more data with them (lifetime value estimates, etc).

Re: Facebook says Apple’s new iPhone update will disrupt online advertising

#50

Post by biddit »

fwiwm2c wrote: post #38
curiousllama wrote: post #21

Initially, I was skeptical of the "good!" reactions. It's worrying/annoying when one company alone has the clout to massively impede a potential competitor (or legitimate service they simply dislike) in arbitrary ways. And then I read the subheadline of the article: > The social-media company says Apple’s privacy changes will affect its Audience Network business, which connects users’ Facebook identities with their o…

I hope you realize what this means is that ads as a monetization model for apps is getting decimated. These apps will now have to explore alternate monetization models such as either making themselves paid or subscriptions. And guess what, Apple takes a 30% cut of it. If you are thinking Apple is a benevolent savior of privacy, you are absolutely wrong. All they are doing here is to hurt advertising so that more apps…

Don’t be silly this doesn’t take away advertising-supported apps whatsoever. They’re just taking away the ability to target users based on activity outside of the app, perhaps reducing the effectiveness of the targeting.

Plenty of industries survived for centuries without these kinds of ads.

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