Earlier quoted context omitted.
Amazon does not make it easy to know, not as a consumer do I even know what the difference is between those three options. I'm a pretty savvy shopper and world wide web surfer but from looking at a product page I have no idea which one of those it is not what the implications even are. What on earth is "3P" and how does a consumer know? What is the difference between "sold by Amazon" and "fulfilled by Amazon"? Isn't…
Fair enough. So there is Amazon the retailer. That is what Amazon originally did - buy inventory from vendors then sell them. As Amazon gained scale they launched 3P aka 3rd party selling. This is essentially Ebay at scale. Returns for these products are more or less managed by the seller. FBA then came where 3rd party sellers can take advantage of Amazon's delivery and warehouse logistics. The stock is held by Amazo…
Amazon is attempting to be a physical CDN, and that's bad news when what you're looking for is a guarantee that some product will be delivered from some specific seller to you after getting comingled.
Normally, that isn't much of an issue when you've got procurement going sanely.
When it is predated by fake/damaged good sellers predominantly though is where you run into problems.