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Epic Games releases "Nineteen Eighty-Fortnite" ad

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Re: Epic Games releases "Nineteen Eighty-Fortnite" ad

#61

Post by DenseComet »

arduinomancer wrote: post #7

The whole strategy here feels pretty unprecedented. Usually these kind of lawsuits happen in the background but Epic seems to be going full force with making it a public campaign. > Apple is blocking your ability to get the latest Fortnite updates! All players should have a choice in payment providers and save up to 20%. Apple wants to limit your payment choices! Join the fight against @AppStore on social with #FreeF…

What does a PR response to something to this look like? This happened late in the work day, does that mean that people stay longer, or is it handed off to a PR team in another timezone? Do executives like Tim Cook play a role in the response? I've never really thought about the PR response and would love to know more about what goes into it.

Re: Epic Games releases "Nineteen Eighty-Fortnite" ad

#62

Post by RaptorJ »

ziddoap wrote: post #54
arduinomancer wrote: post #7

The whole strategy here feels pretty unprecedented. Usually these kind of lawsuits happen in the background but Epic seems to be going full force with making it a public campaign. > Apple is blocking your ability to get the latest Fortnite updates! All players should have a choice in payment providers and save up to 20%. Apple wants to limit your payment choices! Join the fight against @AppStore on social with #FreeF…

I'm not a fan of what Apple is doing, and am happy to see it be tested in court. But, I'm not a fan of another multi-million dollar company making such a blatant appeal to emotion, as if Fortnite needs to be "freed", to the common person who has no concept of how nuanced the legalities of this entire thing are. I'll be happy when the theatrics are over with, and we can simply view the outcome of the legal precedent t…

putting aside the farce of judiciary-as-non-political-body, why wouldn't this also be a battle for the legislatures to consider?

Re: Epic Games releases "Nineteen Eighty-Fortnite" ad

#63

Post by KONAir »

valine wrote: post #15

I don’t care about Fortnite, but I would love to have the option to install alternative apps stores on iOS. This has to be the most dramatic example of “running to the press” to date, which I’m sure Apple loathes. If nothing else it’s entertaining.

It is fascinating to me for the all wrong reasons. Is there a German word for this; enjoying watching opposing forces but you don't like either?

Re: Epic Games releases "Nineteen Eighty-Fortnite" ad

#64

Post by product50 »

siavosh wrote: post #34

I can't put my finger on its validity, but it all resonates the same to me: - Listening to billionaires arguing with each other about what society should be for the benefit of all since this recession started & - Trillions and billions of dollar companies battling it out as if they were the underdog in the public arena for the sympathy of us mere wage earners. The pervading sense I think from Left to Right is the sys…

Stop making strawman arguments around billionaires and trillion $$ companies. The only company which can take on Apple is another large company with passionate user following. Small developers like you and me just come here on Hacker News and argue. But it leads to nothing as Apple simply ignores us.

Re: Epic Games releases "Nineteen Eighty-Fortnite" ad

#65

Post by heavyset_go »

jvzr wrote: post #53
jandrese wrote: post #41

Earlier quoted context omitted.

Getting the app for 20-30% less money would seem to be desirable for the users.

There is no way companies are passing that 20-30% to the consumers.

Other digital distribution platforms, like Bandcamp, only take 10% to 15%.

I'm sure if there was true competition in the app store market, other app stores could be more efficient with the 30% cut that the App Store takes, and pass the savings off in order to compete with rival app stores that take 30%.

Re: Epic Games releases "Nineteen Eighty-Fortnite" ad

#66

Post by nine_k »

colesantiago wrote: post #14

Apple has become what they hated in IBM and Epic Games called them out.

I think they stopped hating it when they walked away from the openness of Apple II into the all-closed design of the original Macintosh.

Apple wanted to be a huge corporation, and they succeeded. They also wanted to be a sexy and adored big corp, and here their success is colossal, no IBM could compare.

Google used to compare, but they started to lose their luster in the eyes of the tech-savvy trendsetters some time around 2015. I suspect Apple is going to get a similar treatment some time in the future.

Re: Epic Games releases "Nineteen Eighty-Fortnite" ad

#67

Post by TillE »

_qwfv wrote: post #11
arduinomancer wrote: post #7

The whole strategy here feels pretty unprecedented. Usually these kind of lawsuits happen in the background but Epic seems to be going full force with making it a public campaign. > Apple is blocking your ability to get the latest Fortnite updates! All players should have a choice in payment providers and save up to 20%. Apple wants to limit your payment choices! Join the fight against @AppStore on social with #FreeF…

They not only had the lawsuit in hand and ready, but an ad and a deployment strategy to get it launched in game. Epic was clearly planning to go fully public at scale on this issue.

Yeah but this was obvious from the moment they first announced the update. You don't do that without a plan, you certainly know what Apple's policy is.

Re: Epic Games releases "Nineteen Eighty-Fortnite" ad

#68

Post by slg »

arduinomancer wrote: post #7

The whole strategy here feels pretty unprecedented. Usually these kind of lawsuits happen in the background but Epic seems to be going full force with making it a public campaign. > Apple is blocking your ability to get the latest Fortnite updates! All players should have a choice in payment providers and save up to 20%. Apple wants to limit your payment choices! Join the fight against @AppStore on social with #FreeF…

These public battles are commonplace when it comes to cable television carriage fees. The big media conglomerates will often raise fees causing a battle with the various big cable providers. Sometimes the cable providers will decide to walk away form negotiations and the media company will respond with a rash of TV commercials telling viewers to call their provider and demand they make a deal. However none of those commercials are even as well marketed as this ad.

Re: Epic Games releases "Nineteen Eighty-Fortnite" ad

#69

Post by Ivoirians »

This is going to be a fascinating PR war. Apple was probably caught by surprise with how immediately public Epic was willing to take this.

But besides the fun of that wonderful drama unfolding over the next months/years, I actually feel like this could be catastrophic for Apple's image. Epic has an underestimated amount of influence and clout over the Gen Z crowd, and by aggressively rallying teenage gamers against Apple, I think anti-Apple sentiment could become popular (or viral) where it basically was nonexistent before (outside of some techie/developer circles).

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